About the Group

The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.   

Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out-spend their competition, disruption is the safest move they can make.   

The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.   

 Our clients share three common yet exciting challenges which define everything we do as an agency:   

• Consumer – customer acquisition is key to their success   
• Company – they are highly ambitious and built lean   
• Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category   

Role Overview:

We are looking for a dynamic and results-driven Senior Exec to join our Out-of-Home (OOH) and Print Media team. This role is a fantastic opportunity for a mid-level professional who is ready to take ownership of OOH and Print Media campaigns as part of integrated, multi-channel media strategies.  The role will primarily focus on OOH, but there will be a need to run Print campaigns – around an 80:20 split.

As a Senior Exec, you’ll be hands-on in media planning, buying and campaign management of OOH campaigns whilst also controlling Print-led campaigns which include magazines, newspapers and direct mail. You’ll collaborate closely with clients, internal teams and media partners to ensure campaigns run smoothly, are delivered on time and within budget, and contribute meaningful performance insight.

This role offers the chance to grow breadth across offline media channels within an innovative, fast-paced agency environment, while maintaining a strong grounding in OOH and Print Media excellence and making a tangible impact on client success.

Key Responsibilities:

• As a Senior Exec, you will be responsible for managing client communication, delivering against specific business outcomes and responsible for campaign success against any given brief.
• Plan, execute and manage the planning and delivery of OOH campaigns including but not limited to; roadside, rail, underground. Also, plan, execute, and manage Print Media campaigns across door drops, direct mail, magazines and newspapers (both inserts and press). Ensure all campaigns are delivered on time, within budget, and meet agreed performance objectives.
• Act as an OOH expert, with deep knowledge across all aspects of the channel, advising the team and wider business on the most effective solutions to meet client objectives and budgets.
• Act as the day-to-day contact for clients, understanding their objectives and advising on OOH and Print Media opportunities. Ensure activity is aligned with wider marketing goals and contributes to integrated, multi-channel media strategies.
• Work closely with vendors, publishers and OOH media owners to secure placements, negotiate rates, manage bookings and ensure high-quality delivery of media buys across all channels.
• Monitor campaign delivery and performance across OOH and Print activity, analyse data and provide clear, actionable reporting. Use insights to inform optimisations and future planning recommendations. Confidence in delivering a response back to client in the form of PCA / MBR / QBR etc.
• Actively negotiate the very best media space and rates driving added value with media owners, ensuring strong commercial outcomes and continual optimisation of client spend.
• Collaborate with internal teams including creative, digital and client services to deliver integrated media solutions, ensuring OOH and Print activity complements other channels within broader media plans.
• Oversee campaign budgets across OOH and Print activity, ensuring effective use of client spend and delivering cost-efficient, well-managed media plans.
• Support the development and presentation of new business pitches and proposals, contributing channel insight, audience recommendations and campaign details.
• Stay up to date with industry trends, innovation and best practice across OOH and Print media, proactively identifying opportunities to test, learn and enhance campaign effectiveness.

Requirements

Who You Are:

• Media Savvy: You have a strong understanding of the UK Print and OOH media landscape, with hands-on experience in planning, buying, and managing Print and OOH campaigns.
• Relationship Builder: You enjoy working with a team, clients, suppliers and external partners, building strong, collaborative relationships, and ensuring everyone is working towards common goals.
• Organised & Detail-Oriented: You can manage multiple projects and deadlines simultaneously, ensuring all campaigns are delivered with precision and care.
• Analytical Thinker: You’re confident with data and able to translate campaign performance metrics into actionable insights.
• Proactive: You’re always on the lookout for ways to optimize campaigns and deliver better results, and you’re not afraid to suggest new ideas or approaches.

Benefits

Working Conditions:

• A minimum of 3 days per week in the office.
• May require some travel to meet with clients or attend industry events on an ad-hoc basis.  

Benefits

We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.

We work a 9-day fortnight, meaning staff have every other Friday off!

We offer all our employees share options, and we’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing.

Our Values

Passion: You share your excitement about what drives you

Inquisitiveness: Ask “what’s possible?”.  Ask “why not?”

Caring: Be a good professional, a good colleague and a good human

Knowledge: Know plenty. Share it. Learn more.

And we live them every day #IamPICK

Social and Environmental Commitment

At What’s Possible Group, our mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.

Having rolled out a What’s Possible University with learning modules & policies, including anti bribery & corruption, DE&I and code of ethics, our people have continuous personal development, and the group is continuously improving. 

We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.  

Your role as an AV Director will include supporting these efforts by helping to implement green office practices, coordinating initiatives that enhance our corporate social responsibility, and ensuring our operations align with our values of sustainability and social responsibility.

Sound good to you? Then get in touch. 

At The What’s Possible Group our culture, our creativity and our passion is powered by people.  People just like you.  Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.

The What’s Possible Group is proud to be an equal opportunities employer.  We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age as we seek to recruit the very best at The What’s Possible Group from a diverse talent pool.  If you require flexible working options, please still get in touch and we’ll be as accommodating as we can.