About the role
Hi, we are Doonails! 💅🏼
A fast-growing beauty startup revolutionizing the manicure world. With innovative products, a strong community, and a presence in our online shop as well as with leading retail partners, we bring studio quality directly to your home. Simple, fast, and stylish.
We're scaling our influencer marketing to the US market, and for that we're looking for an experienced person who truly knows the game in the US. You'll take ownership of execution, negotiations, bookings, and scaling in a market that operates completely differently from the DACH region. 🚀
Your Role & Your Impact ⚡️
Your Core Responsibilities 👩💻👨💻
End-to-End Campaign Execution: You independently handle bookings and negotiations for the US market based on our existing briefings.
Testing & Scaling: You quickly test new creators, identify winning profiles, and build a solid roster of influencers who deliver real performance and revenue.
Network Activation: You bring your existing network or concrete profiles of US influencers directly to the table.
Deal Structuring: You build tailored offers for US influencers. You know which links, whitelisting rights, and compensation models actually work in the US market.
Performance Tracking: You work data-driven.
What You'll Bring to the Table 🤝
Experience: 4 years in influencer marketing with at least 1 year of proven, successful experience in the US market
Track Record: With well-known performance and beauty brands
US Market Knowledge: Deep understanding of US CPMs, negotiation strategies, and the mindset and needs of US creators
Performance Focus: Experience in data-driven influencer marketing. Working toward budget targets and ROAS comes naturally to you.
Strong Negotiation Skills: You're confident negotiating complex deals
Communication: Excellent English skills, written and verbal
What We Offer 💖
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
Ready? We can't wait to meet you! ✨