Companies Lillio Sales Development Representative (SDR)

About the role

Lillio
About Lillio (formerly HiMama) and Our Mission:
 
At Lillio (formerly HiMama), we are a mission driven business with the goal of empowering early childhood educators through innovative, affordable tools that enable them to improve child outcomes, engage family members, and support continued professional growth for their staff. We are committed to serving the field as an authentic voice of the early childhood education (ECE) workforce, providing programs with all of the building blocks for high-quality early care and education and helping early educators focus on what matters most for children’s successful development and learning: relationships, play, creativity, and loving, nurturing caregiving. If you are excited about being part of an impact-driven business, focused on making a difference in the early childhood education industry, Lillio is the place for you.
 
Lillio is a Series B, private-equity backed company and we're proud to be part of the Bain Double Impact portfolio. Lillio is recognized as an industry leader, most recently selected in 2025 by Time Magazine as one of the world's top EdTech companies.

Sales at Lillio is a small, high-energy, and results-driven team that thrives on performance and impact. We work closely together to drive the growth of our business while keeping our customers’ success at the center of everything we do. Team members support one another, share best practices, and celebrate wins together, creating an environment where hard work, curiosity, and creativity are recognized and rewarded.

We are looking for a driven, curious, and energetic Sales Development Representative (SDR) to join our Sales team. Reporting to the  Manager, Sales, this role is an exciting opportunity to kickstart your sales career, contribute directly to revenue growth, and help childcare owners and directors solve real business challenges.

As the first line of communication with potential customers, you’ll be responsible for identifying and engaging prospects, qualifying leads, and setting up Account Executives (AEs) for success. You will help shape how Lillio is perceived in the market while learning the ins and outs of the sales process in a high-growth, mission-driven environment.
 
Note: while this is a remote role, we are only considerting applications from candidates located in Canada.

What You’ll Be Doing:

  • Lead with high-energy outbound outreach to create new pipeline, while treating inbound leads as an added bonus for generating qualified sales opportunities.
  • Build rapport with key decision-makers (owners, directors, and administrators) to understand their challenges and introduce Lillio’s solutions.
  • Conduct discovery calls to uncover prospect needs and pain points.
  • Qualify leads to ensure AEs focus on high-potential opportunities.
  • Collaborate closely with AEs to ensure a seamless handoff and a strong start to the customer relationship.
  • Manage a structured lead pipeline in Salesforce, keeping data accurate and up-to-date.
  • Stay informed about Lillio’s offerings and childcare industry trends to provide relevant insights.
  • Participate in team meetings, campaigns, and cross-functional initiatives to optimize top-of-funnel performance.
  • Help launch targeted outbound campaigns to drive pipeline growth.
  • Research leads to enrich data and prioritize lead lists.
  • Report on campaign performance and share insights to optimize results.
  • Take extreme ownership over the inbound funnel, iterating continuously to increase conversion rates.
  • Reach and exceed monthly quota for opportunities generated, consistently driving top-of-funnel growth.
  • What We’re Looking For:

  • 1–3 years of sales, business development, or customer-facing experience (SaaS experience is a plus).
  • Highly motivated, energetic, and driven to engage potential customers and consistently hit outreach and opportunity creation goals.
  • A strong history of meeting and exceeding measurable performance goals
  • Strong verbal and written communication skills
  • Comfortable making outbound calls, sending emails, and connecting with decision-makers.
  • Highly organized with strong time management skills and attention to detail.
  • Demonstrates a growth mindset, thrives in a culture of coaching and feedback, and actively engages in self-reflection and personal development.
  • Collaborative team player who thrives in a fast-paced, dynamic environment.
  • Familiarity with Salesforce and/or Salesloft is a plus.
  • Passionate and excited about helping childcare providers succeed and improve outcomes for families and communities.
  • Experience in sales (SDR, BDR) is an asset — but grit, drive, and a growth mindset matter most.

  • Note: we are only considering Canadian applicants for the position at this time.

    This role is posted to hire a backfill. 

     
    Don’t have all the requirements but convinced you’ll be able to make an impact? We’d love to hear from you!  Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role.    
     
    Lillio Perks
    -- Flexible working arrangements; we are a remote-first company who gathers together (virtually) every quarter, and in-person at least once per year. You must be willing to travel in-person as required for the role
    -- Health benefits package includes medical, dental and vision
    -- Paid time off, including vacation, personal and volunteer days
    -- Opportunities for learning, mentorship and professional development
    -- Ongoing team-wide and company-wide virtual social activities and success celebrations 
     
    Accessibility
    Lillio is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed “what to expect”, or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.
     
    Commitment to Diversity
    Diversity, Inclusion and Belonging are central to Lillio's core values. Lillio aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at Lillio through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.
     
    Equal Employment
    Lillio is an equal employment opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected characteristics.
    Ready to apply to Lillio?
    Apply to Lillio

    Similar jobs

    Instacart
    Sales Development Representative II, Local Independent Grocery - Toronto
    Instacart
    ⚡ Apply early Canada - Remote (ON, AB, BC, o... · location restricted CA$31–CA$32
    ● New 👁 Seen ✓ Applied 8h ago
    Roofr
    Sales Development Representative - Spanish Speaking
    Roofr
    ⚡ Apply early Remote: Canada · location restricted $65,000–$72,000
    ● New 👁 Seen ✓ Applied 5d ago
    Fieldwire
    Sales Development Representative
    Fieldwire
    ⚡ Apply early Canada (Remote) · location restricted CA$51,000–CA$54,000
    ● New 👁 Seen ✓ Applied 6d ago
    Clipboard
    SDR Manager
    Clipboard
    ⚡ Apply early U.S. (Remote) · location restricted $170,000–$200,000
    ● New 👁 Seen ✓ Applied 6d ago
    Instacart
    Sales Development Representative II, Emerging - Instacart Business
    Instacart
    ⚡ Apply early Canada - Remote (ON, AB, BC, o... · location restricted CA$31–CA$32
    ● New 👁 Seen ✓ Applied 6d ago
    Versapay
    Sales Development Representative
    Versapay
    ⚡ Apply early Canada (Remote) · location restricted $534,560–$534,560
    ● New 👁 Seen ✓ Applied 2w ago
    SOCi
    Sales Development Representative
    SOCi
    ⚡ Apply early Toronto, Canada (Hybrid); Vanc... Hybrid $50,000–$60,000
    ● New 👁 Seen ✓ Applied 2w ago
    SOCi
    Sales Development Representative
    SOCi
    ⚡ Apply early United States (Remote) · location restricted $50,000–$60,000
    ● New 👁 Seen ✓ Applied 2w ago
    GL
    Sales Development Representative (SDR)
    Globalli
    ⚡ Apply early Toronto, Canada
    ● New 👁 Seen ✓ Applied 1mo ago

    Sign up for suggestions tailored to the jobs you open and the searches you save.

    Apply now
    🤖

    Whoa — hold up

    JobsRadar was built for real people having a rough time in their job search — not for automated requests. You're clicking way too fast and you're now temporarily blocked.

    Come back later. If you're genuinely job hunting, we've got your back — just act like a human.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Get the worldwide-remote edge.

    Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

    Join the channel — it's free