Summary: 

In this role, you will translate marketing strategy into integrated client lifecycle campaigns that drive engagement, retention, renewal, expansion, and long-term value. You will apply account-based marketing (ABM) principles across client segments and lifecycle stages, partnering with Sales, Account Management, Product Marketing, Product Delivery, and cross-functional marketing teams to deliver personalized, measurable experiences. You will leverage client insights, marketing technology, content, and multiple engagement channels to strengthen adoption, demonstrate value, and support business growth. 

Responsibilities: 

• Develop and execute client lifecycle campaign strategies across 1: many, 1:few, and 1:1 account-based marketing motions. 

• Manage end-to-end integrated campaign execution, ensuring deliverables meet timelines, brand standards, and quality expectations. 

• Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities. 

• Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages. 

• Create client case studies that demonstrate measurable outcomes and value to support campaigns, sales enablement, and marketing collateral. 

• Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance based on data and insights. 

• Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration to support effective execution. 

• Analyze and report campaign performance, providing actionable insights across engagement, product adoption, renewal influence, expansion pipeline, and retention metrics. 

• Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns. 

• Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring consistent, high-quality brand experience. 

Qualifications: 

• Relevant degree preferred. 

• 5 or more years of relevant experience required. 

• Experience in B2B marketing, including client lifecycle, retention, or account-based marketing. 

• Healthcare or complex B2B marketing experience preferred. 

• Knowledge of B2B client lifecycle strategies and approaches that support engagement, retention, renewal, and expansion. 

• Experience using marketing automation and CRM platforms to execute and measure campaigns. 

• Experience collaborating with Sales, Account Management, and cross-functional teams. 

• Strong project management, prioritization, and organizational skills. 

• Excellent written and verbal communication skills with strong content development and storytelling capabilities. 

• Strong analytical skills with the ability to translate campaign and client performance data into actionable insights.