Senior Manager, Product Public Relations

Why Genentech

From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key.  Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system.

The Opportunity

This role is accountable for development and execution of communications and public relations strategies that are integrated with Commercial, Public Affairs & Access, U.S. Medical Affairs, cross-functional Global colleagues and other internal stakeholders. The candidate for this role will have an understanding of the communications and campaign requirements for reaching a wide range of audiences, including media, healthcare professionals, patients and policy makers.

Key Accountabilities

• Develop and execute insights-driven, high impact and integrated U.S. communications and public relations strategies in support of assigned therapy area and/or medicine(s), ensuring alignment with business objectives.
• Proactively engage media and influencers (traditional and social) around data and regulatory milestones and opportune media moments.
• Serve as media relations expert by maintaining relationships with key reporters, developing pitch angles with the goal of delivering thoughtful, positive news coverage.
• Support issues preparedness. Anticipate emerging issues and develop mitigation plans, including scenario planning, timely internal stakeholder alignment, message development, training for key internal stakeholders and issues supervising.
• Work closely with Legal, Regulatory, Medical and other key internal stakeholders on the review and approval of multiple materials/assets.
• Effectively manage agency relationship and budget to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.

Qualifications   

• 8+ years of experience and established track-record of delivering impactful, strategic and content-rich communications programs, and proactive stakeholder management with demonstrable measures of success.
• Solid understanding of clinical data and regulatory milestones. Experience in translating scientific/technical content for a broad range of audiences.
• Experience in crafting consumer- and HCP-facing campaigns supporting brand strategic objectives; ability to apply patient journey and other audience insights to develop programming effecting behavior change.
• Ability to combine strategic thinking with hands-on-delivery.
• Ability to work independently, but knows when to flag potential issues to manager and leadership in a timely manner.
• Outstanding writing skills and proven media relations and digital communications skills.
• Strong oral and presentation skills; ability to negotiate and persuade.
• Significant experience in leading issues preparedness and issues management in a similar environment.
• Proven capability to influence and counsel senior leaders and teams across functions and geographical boundaries.
• Ability to work on multiple projects simultaneously and deal with rapidly changing priorities.
• Excellent interpersonal skills; hardworking team player and self-starter.
• Ability to work in a global environment including understanding of cultural differences.
• Requires about 25 to 35% domestic travel.

Location

• This position will be based in South San Francisco
• Relocation Benefits are not available for this role

Roche Operating Principles

• Put Patients First: I always act as if patients I know are in the room and do what’s best for them
• Follow the science: I seek answers through experiments, data and debate, and act on facts
• Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
• Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
• Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
• Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
• Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
• Think long term: I choose actions today that benefit future generations

The expected salary range for this position based on the primary location of California is $141,700.00 – $263,100.00.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.