À propos de ce poste Senior Director, Field Marketing chez Inovalon
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
POSITION SUMMARY
The Senior Director, Field Marketing leads Inovalon's account- and sales-facing marketing function, owning the strategy and execution of field marketing, events, account-based marketing, and strategic technology alliances across the Provider, Payer, Pharmacy, and Insights business units. The role serves as the primary marketing partner to Sales, translating account and territory priorities into high-impact programs that generate and accelerate pipeline.
This leader owns the full field and events calendar end to end, directs Inovalon's 1:1 and 1:few ABM motion for named accounts, and leads co-marketing with the company's strategic technology partners. The Senior Director leads a team spanning events and ABM execution and is accountable for measurable pipeline influence, account penetration, and the depth of Inovalon's engagement with its highest-priority accounts and partners.
KEY RESPONSIBILITIES
Field Marketing & Events Strategy and Execution
- Own the end-to-end field marketing and events strategy, plan, and calendar across all four business units, aligned to revenue targets and sales priorities.
- Lead events as pipeline-generating programs across industry conferences, executive roundtables, hosted events, and sponsorships, owning both strategy and execution from audience targeting and messaging through onsite experience and post-event conversion.
- Set the standard for how field programs are scoped, measured, and optimized, elevating the function from logistics coordination to strategic, revenue-accountable program leadership.
- Own field and events budgets, directing investment toward the highest-return programs and retiring those that do not drive pipeline or strategic engagement.
Account-Based Marketing (ABM)
- Own the strategy for Inovalon's named-account ABM, defining target account tiers, 1:1 and 1:few program design, and the sales interlock for priority accounts.
- Direct the ABM execution team, maintaining a clear model in which this role owns ABM strategy and the sales relationship while the team runs day-to-day program execution.
- Partner with Product Marketing to source persona, positioning, value proposition, and competitive narrative as the strategic foundation for account programs.
- Define and hold the boundary between named-account ABM and broad-based demand programs owned by Growth Marketing to ensure clean targeting and attribution.
- Accountable for account penetration, engagement depth, and ABM-influenced pipeline within priority accounts.
Strategic Technology Alliances
- Own co-marketing strategy and execution with Inovalon's strategic technology partners, including Google, Snowflake, and AWS, building joint go-to-market plans that drive awareness, enablement, and pipeline.
- Serve as the primary marketing point of contact for alliance partners, developing co-branded programs, joint events, and executive engagement.
- Manage co-marketing investment and market development funds where applicable, with clear ROI measurement and reporting.
Sales Partnership & Cross-Functional Alignment
- Serve as the primary marketing partner to Sales for named accounts and territories, aligning field, ABM, and alliance programs to the sales motion and pipeline goals.
- Draw on Product Marketing for upstream narrative and positioning and on Demand Generation for demand programs, while the team owns the production of its own program content.
- Represent the field, ABM, and alliances function in commercial and revenue planning.
Team Leadership & Development
- Lead and develop a team spanning events and ABM execution, establishing a clear strategy-owns / execution-runs operating model.
- Raise the bar on operational rigor, executive presence, and revenue accountability across the team.
- Build a team that produces its own program content, setting the standard for writing quality and messaging judgment across the function.
- Champion AI-enabled workflows and data-driven decision-making across all programs.
QUALIFICATIONS
- 8+ years of B2B marketing experience with a strong focus on field marketing, events, and account-based marketing, including direct team leadership.
- Proven track record building and executing field and ABM programs that drive measurable pipeline and revenue impact.
- Experience owning co-marketing or alliance partnerships with strategic technology partners.
- Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
- Demonstrated ability to partner with and influence senior sales stakeholders, with strong executive presence.
- Analytical, data-driven approach to program design, measurement, and optimization.
- Strong writing and messaging judgment, with the ability to lead a team that produces its own program content.
- Experience directing cross-functional partners, including product marketing, demand generation, and content, as inputs to integrated programs.
EDUCATION
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
PREFERRED QUALIFICATIONS
- Experience in healthcare technology, health data, or another regulated industry.
- Hands-on experience with ABM platforms (e.g., 6sense, Demandbase) and CRM / marketing automation (Salesforce, Marketo).
- Experience managing strategic alliance relationships with hyperscaler or cloud data partners.
Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)
If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles.
By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
To review the legal requirements, including all labor law posters, please visit this link
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