À propos de ce poste Director, Performance Marketing chez ASCO
Are you interested in making a world of difference in cancer care?
Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.
Who we are:
ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. To learn what it’s like to work at ASCO, click here.
Total Rewards:
At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that pay remains market-based, tied to performance, and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets.
In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!
Who we are looking for:
ASCO has a new and exciting role for a Director, Performance Marketing to join our Integrated Communications and Marketing (ICM) Department. As an internal subject matter expert, the Director will be responsible for the strategic direction and hands-on delivery of paid digital advertising and search engine optimization (SEO) to drive ASCO and Conquer Cancer organizational reputation and program success. The successful hire will manage a designated performance agency and a direct report, driven to utilize a "test, prove, and scale" approach to optimize budgets and grow organic traffic in an AI-driven landscape.Remote candidates welcome or at primary location in Alexandria, VA.
Responsibilities
Performance Strategy & Senior Advisory
- Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
- Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
- Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
- Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
- Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.
Hands-On Technical Execution & Operations
- Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
- Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
- Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.
- Coordinate with design teams to actualize creative visual assets that appeal to specific audiences and market conferences.
Agency Governance & Team Growth
- Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media.
- Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards.
- Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence.
- Partner with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements.
Required Education and Experience
- Bachelor’s degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
- 10 – 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
- Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
- 5 years of experience in a supervisory role.
- 3 - 5 Years of Digital Performance Agency oversight and media buying.
- Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
- Hands-on experience with project management tools, such as Airtable or a similar platform.
Preferred Education and Experience
- Advanced degree (Master’s) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing.
- Prior non-profit/association and fundraising marketing experience.
- Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
- Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
- Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
- Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.
Competencies
- Extensive knowledge and expertise of all facets of Digital Marketing across Owned, Paid, and Earned channels.
- Demonstrates gravitas necessary to work confidently with senior leaders and stakeholders across the enterprise.
- Ability to operate with high degree of autonomy in a deadline-driven environment.
- Strong ability to lead, influence, and collaborate across teams, functions, and divisions.
- Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed.
- Ability to inspire, develop, and grow individual and team performance.
- Strong communication and presentation skills with ability to convey insights using data and analytics to variety of stakeholder audiences.
ADA/Physical Requirements
Extended periods seated or standing at a desk.
High use of computer and other office technology equipment.
Travel
5-10 days/yr
Compensation
This is an exempt position. The hiring salary range for this position is $142,500-$165,000 annualized.
The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate’s relevant experience and qualifications.
Generous Benefits Package:
- Hybrid Work Environment
- Open Leave Policy
- Paid Family Leave
- 13 Paid Holidays per Calendar Year
- Staff Appreciation Days
- 401(k): 7.5% Employer Contribution
- Medical/Dental/Vision
- Employee Assistance Program
- Fertility and Family Forming
- Healthcare Concierge
- Flexible Spending Account(s)
- Healthcare Savings Account
- Disability and Life Insurance
Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.
The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.
