The Centralized Marketing Specialist is responsible for developing, implementing, and optimizing marketing strategies and campaigns that align with the goals for the portfolio they support. This role requires a executer with excellent attention to detail, communication skills, creativity, and a thorough understanding of various marketing channels. The ideal candidate is a quick learner with the ability to streamline processes for maximum efficiency. The role will work closely with cross-functional teams to ensure cohesive and effective marketing efforts.

What You'll Do:

• Email Marketing
• Create, send and optimize email marketing campaigns
• Segment audiences to increase performance
• Website Copy & Pricing
• Manage pricing, incentives and call-to-action copy on property websites
• Maintain accuracy across pricing and availability
• Social Media Analytics and Reporting, Account Management
• Manage new account set up
• Maintain platform strategy (tracking, links)
• Competitor research and analysis
• Monitor branding across platforms
• Create content for special campaigns
• Outbound Marketing Collateral
• Manage and process requests for outbound marketing flyers and collateral
• Build and maintain and library of on-trend templates for quick turnaround
• Internet Listing Services
• Maintain accuracy for active listings with approved partners
• Manage manual rent updates for net effective rent
• Google My Business Listing
• Maintain Google My Business listings for properties within the portfolio
• Leverage listings as needed for specials and call-to-action
• Digital Audit
• Complete an audit of all online advertising and websites to ensure accuracy
• Make recommendations and manage changes as needed

What You'll Need:

• Demonstrate the PeakMade mindsets and contribute to the team and company culture
• Clearly communicate verbally and in writing
• Display superior interpersonal skills; ability to get along with a variety of personality profiles; and be tactful, mature, and flexible
• Be resourceful and well organized
• Strong attention to detail, heavy execution strengths
• Effective multitasker, ability to manage multiple detail-oriented tasks at once

Additional Requirements:

• Marketing or related degree or equivalent professional qualification
• Direct experience managing and leading the sales and marketing strategy for a property (Leasing Manager and above)
• Direct experience with social media management
• High degree of proficiency in Entrata, Canva, Instagram, TikTok, MS Word and Excel
• Relevant apartment industry experience with a focus on sales, marketing and leasing required

Additional Preferred Skills:

• Experience with EliseAI
• Social Content Creation
• WordPress Experience

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.  Our working environment is fun, collaborative, forward-thinking and purposeful.

PeakMade Real Estate is an Equal Employment Opportunity employer.