Purpose of the Role 

The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization. 

This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact. 

The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders. 

Key Responsibilities 

Marketing Leadership & Organizational Development 

• Build and develop a high-performing Marketing organization, coaching talent and creating future leaders. 

• Design Marketing’s operating model, governance and ways of working. 

• Partner with executive leadership to position Marketing as a strategic business function. 

Brand Strategy & Commercial Storytelling 

• Define and evolve NetPay’s Brand Strategy, positioning and messaging. 

• Ensure consistency across all customer and commercial touchpoints. 

• Lead commercial storytelling and sales enablement assets. 

Digital Growth & Acquisition 

• Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation. 

• Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand. 

• Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency. 

Product Marketing & Cross-functional Leadership 

• Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management. 

• Partner with Product on launches and with Commercial on demand generation and enablement. 

• Improve collaboration with Product, Commercial, Merchant Services, Data and Technology. 

Requirements & Qualifications 

Education 

• Bachelor’s degree in Marketing, Business, Communications or related field. 

• MBA or postgraduate studies are highly desirable. 

• Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy. 

Experience 

• 10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership. 

• Proven experience building, transforming or scaling Marketing organizations. 

• Experience leading multidisciplinary Marketing teams and developing high-performing talent. 

• Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market. 

• Experience influencing executive leadership and driving cross-functional alignment. 

• Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred. 

• Proven success managing agencies, strategic partners and external vendors. 

Skills & Core Competencies 

Leadership 

• Proven ability to build organizations, develop talent and lead through influence. 

• Executive presence with strong stakeholder management. 

• Strategic thinker with high business acumen. 

Marketing Expertise 

• Deep expertise in Brand Strategy, Digital Growth and performance-driven acquisition. 

• Strong understanding of Product Marketing, GTM, commercial storytelling and digital funnels. 

• Data-driven decision making focused on business impact. 

Execution Excellence 

• Strong operating model and project management capabilities. 

• Ability to prioritize, simplify complexity and scale execution. 

• Comfortable driving organizational change in fast-growing environments. 

Success Profile 

The ideal candidate is not only an exceptional marketer, but also an organizational builder. This person has successfully connected Brand and Digital Growth, developed high-performing teams, built scalable Marketing capabilities and influenced Product and Commercial stakeholders to drive business transformation. Above all, we are looking for a leader motivated by building organizations, developing people and creating a Marketing function that will continue to scale long after it has been established.