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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Beijing, China, Shanghai, China

Job Description:

Marketing Planning

• Collaorate with sales team to provide assistance, analyze HCP needs, market trends and competitive information in PAH
• Create and develop marketing campaign to maximize SOV of Uptravi
• Work with Medical team and other cross functions to create and develop the marketing materials
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution

Product Management

• Lead to create and implement the brand strategies of Uptravi based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Work with other function management team to ensure the cross functional alignment of product strategies
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Lead to build and maintain professional relationship with PAH KOLs
• Collaborate with CSAPH to ensure the strong expertise for Uptravi

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility