Role Summary and Impact

This role is within WPP Media’s Business Intelligence team, where you will support Analytics and Media teams by maintaining reliable dashboards, reporting deliverables, and data quality processes that improve marketing efficiency.

As a Senior Associate, Business Intelligence, you will serve as a core partner to local Business Intelligence teams, supporting ongoing reporting, dashboard, data management, and quality assurance needs. Key responsibilities include:

• Support the implementation, maintenance, enhancement, and issue resolution of paid media performance dashboards, ensuring accuracy, functionality, and responsiveness to feedback.

• Produce recurring weekly, monthly, quarterly, and campaign wrap-up reports using tools such as Power BI, Tableau, and Looker.

• Extract data from multiple media platforms and perform data cleaning, hygiene, and quality control.

• Conduct rigorous daily and weekly data quality assurance, investigating and resolving discrepancies across reporting deliverables.

• Ensure compliance with established data governance and taxonomy requirements.

• Support the onboarding and integration of new data sources, including parsing, benchmarking, mapping, troubleshooting, and root-cause analysis.

• Coordinate with Business Intelligence and Data Operations teams to implement fixes and resolve data integration issues.

• Support the intake and quality assurance of partner-provided performance data.

• Maintain accurate and current documentation of data processes, business logic, and workflows to promote consistency and knowledge sharing.

• Support project timelines and reporting schedules, communicating progress, risks, dependencies, and potential delivery issues.

• Research platform capabilities and industry trends, identifying opportunities to improve data quality, operational efficiency, and the feasibility of new reporting requests.

Skills and Experience

• 2+ years of professional experience in Analytics or Business Intelligence, working with large and complex datasets.

• Experience working with paid media performance or delivery data is preferred; candidates with 2-4 years of relevant media experience will also be considered.

• Strong hands-on experience with Power BI; knowledge of Tableau or Looker is highly desirable.

• Strong quantitative, analytical, and problem-solving skills; experience with statistics or data modeling is a plus.

• Experience working with digital media data, including Google Campaign Manager/CM360, major digital and social platforms, and web analytics tools such as Google Analytics or Adobe Analytics.

• Advanced proficiency in Excel, including pivot tables, lookups, charts, and complex data manipulation.

• Experience with SQL, Python, or R is a plus; knowledge of tag management or application coding is also desirable.

• Understanding of common media metrics and buying models, including CPV, VCR, and GRP, and how they connect to business outcomes.

• Ability to independently manage day-to-day workstreams within large analytical projects with limited guidance.

• Excellent written and verbal communication skills, particularly when collaborating across offshore and onshore teams.

• Availability for a minimum three-hour morning overlap with New York, working within EST or CST time zones; up to six hours of overlap is preferred.

• Previous experience working directly with US-based teams is highly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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