Sobre este puesto de Programmatic Account Manager - Key Accounts en Sambatv
Requirements
Client Growth, Retention & Satisfaction
-
Own day-to-day account management for a portfolio of key Media & Entertainment accounts — major studios, streamers, networks, and gaming brands — across both HoldCo agency partners (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and brand-direct teams
-
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across complex, multi-stakeholder M&E relationships
-
Ensure agency and brand teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms — especially during tune-in, theatrical, and tentpole windows
-
Build trusted, senior-level relationships with programmatic, trading, strategy, analytics, and brand-side media stakeholders across HoldCo and brand-direct organizations
-
Lead executive business reviews focused on adoption, delivery, performance insights, and expansion across brand and agency teams
-
Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for M&E campaigns spanning HoldCo environments and brand-direct activations
-
Support partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns), with particular attention to time-sensitive M&E launch windows
-
Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows and brand-direct buying teams
-
Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently — especially under launch-window pressure
-
Serve as a feedback loop between key M&E accounts and internal teams to improve ease of activation, workflow efficiency, and audience performance
-
Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions
-
Represent Samba's audience products with deep subject-matter expertise and a consultative approach when working with senior agency and brand stakeholders
-
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency, multi-brand account structures typical of major M&E clients
Campaign & Platform Execution
Strategic Partnership & Cross-Functional Collaboration
Who You Are
-
Strategic – You operate at the account-strategy level, not just the ticket level, and can shape multi-quarter plans across brand and agency stakeholders
-
Curious – Always learning and staying current on programmatic trends, M&E marketing dynamics, agency operating models, and CTV innovation
-
Proactive – You anticipate client needs and identify opportunities to add value across both HoldCo agency teams and brand-direct stakeholders
-
Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations across both holding companies and brand-direct marketing teams
What You Bring
-
3–5 years of experience in account management, client services, or programmatic strategy roles, with a track record of owning strategic accounts
-
Direct experience working with Media & Entertainment clients — studios, streamers, networks, or gaming brands — is strongly preferred
-
Experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas, and/or directly with brand-side media teams
-
Deep understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
-
Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
-
Background in programmatic trading or campaign management at a HoldCo, operating agency, or brand-direct team is a strong plus, even if not hands-on today
-
Familiarity with M&E-specific measurement needs — tune-in lift, theatrical attribution, franchise audience strategies — is a plus
-
Strong executive communication and problem-solving skills with a proactive, consultative approach
-
CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
-
Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
-
Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and brand-direct workflows in the M&E vertical
-
BA/BS with a focus on marketing, business, data, or related experience
