Who You Are:

You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, and you possess a deep understanding of retail/wholesale marketing.

What You’ll Do:

General

• Instrumental in providing support for the yearly marketing plan that identifies and outlines all activities to drive sales across channels
• Manage marketing calendars; Retail/Wholesale/Store Openings/Email Content/Promotions
• Responsibility for the “traffic” of all collateral pieces to ensure all materials arrive on time
• Liaison with accounting to track invoices, ensure they are in budget and paid in a timely manner
• Coordinate retail & wholesale advertising plans, manage advertising budget, material requests and added value
• Instrumental in developing events program to support retail and wholesale initiatives
• Manage event calendar for retail and wholesale activities
• Management of events budget to ensure it is respected
• Liaison with accounting to track invoices, ensure they are in budget and paid in a timely manner
• Ensure great working relationship with all depts & stakeholders including Milan HQ

Advertising/Promotions/LRA

• Ensure media plan is revised on a monthly basis
• Manage LRA and advertising budget and show aptitude for ensuring flexibility as business needs change
• Work with production teams & Milan HQ from all local publications to ensure materials are supplied on time
• Liaise with Milan office to request artwork; track artwork from Milan to magazine’s printer
• Coordination with local advertising for added value / marketing opportunities
• Track efficiency of advertising
• Work with Milan HQ to create robust monthly retail promotion calendar based on Global Omni-Channel calendar
• Partner with malls to maximize opportunities through their marketing channels, paid & organic
• Explore 3rd party partnerships to promote Versace products

Event/Activation Management:

• Identify groups for event partnerships to support retail and wholesale business
• Develop concept and execute grand opening events for new boutiques
• Identify and maintain relationship with event suppliers (catering, florist, modeling agencies hair / make up, production teams, av, receive estimates and negotiate rates)
• Execute in store selling events
  • Work with buyers and store managers to understand commercial needs
  • Work with modeling agencies, catering company, tailors, florist, audio / visual to ensure each element is secured and in line with brand
  • Order / prepare gifts for guests if necessary
• Work with charity and hostess to ensure / manage their role at event
• Work with graphics designer, printer to create and ensure invitations are sent in timely manner
• Manage guest list and RSVPs
• Liaison with Milan office to communicate event concept, invitation copy, and event recap
• Liaison with the press office to organize samples for selling events
• Work with style office to propose looks and run of show for selling events
• Develop metrics for events and track success (sales, new client acquisition, client conversion etc.)
• Develop a follow up plan to convert event clients to loyal clients in partnership with CRM team
• Develop concept and detailed timeline for each event

You’ll Need to Have:

• Bachelor’s degree required
• 3-5+ years of work experience in marketing and events organization
• Ability to develop marketing plans, programs and promotional briefs
• Experience of managing budgets and invoicing
• Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing

We’d Love to See:

• Experience within the retail sector preferred
• A passionate, energetic team-oriented individual with strong analytical, interpersonal, creative and leadership skills
• Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
• Strong oral and written communication and presentation skills

Versace Perks:

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

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Versace is an equal employment opportunity employer. Versace’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Versace also prohibits harassment of applicants and employees based on any of these protected categories.

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range.  The salary for this position will vary based on role requirements, skill set and years of experience.

Compensation Range: