Sobre este puesto de (Senior) Business Analyst, data focused-Strategy & Analytics en Coupang
About Rocket Now
Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi,
Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)
About CP One Japan
CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.
Rocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches.
This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams.
Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.
What You’ll Do
1. Drive Driver Engagement & Retention Strategy
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Analyze driver lifecycle: onboarding → activation → engagement → retention
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Identify key drop-off points and improvement opportunities
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Support initiatives such as incentives, rewards, and resurrection programs
2. Support Marketplace & Supply Decisions
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Provide data insights on:
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Supply-demand balance
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Driver availability and activity levels
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Regional/time-based supply gaps
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Partner with Ops and Marketplace teams to optimize driver supply
3. Build Metrics & Reporting System
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Define and standardize key metrics (e.g. active drivers, retention, activation rates)
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Build and maintain dashboards for business teams
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Ensure consistent KPI definitions across stakeholders
4. Analyze Incentives & ROI
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Evaluate effectiveness of driver incentives (promotions, missions, rewards)
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Conduct cohort analysis and ROI evaluation
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Provide recommendations: scale, iterate, or stop programs
5. Enable Data-Driven Decision Making
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Translate business questions into analytical frameworks
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Support A/B testing and experiment design
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Deliver clear insights to drive decisions
Required Qualifications
- 5–8+ years experience in Data Analytics / Business Analytics / Data Platform
- Strong SQL skills (must-have) for data extraction and analysis
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- Proven ability to analyze data and translate insights into actionable operational improvements
Preferred Qualifications
Experience in delivery, logistics, mobility, or marketplace operations is a plus
Experience designing or managing incentive programs
Language Requirements
- English: Business level (required)
- Japanese: Native
