We are looking for a Product Marketing Manager II to lead vertical go-to-market initiatives, with a focus on the travel and auto segments. This is a new and pivotal role within StackAdapt's marketing team. You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in programmatic advertising for high-value verticals, including travel and auto.

What You'll Be Doing:

• Vertical GTM Leadership- Own the go-to-market strategy for priority industry verticals, with a primary focus on travel and auto, and expand to additional verticals as the role grows.
• Travel and Auto Vertical Strategy- Build and execute tailored GTM strategies for travel and automotive brands, agencies, and partners that activate media programmatically.
• Positioning and Messaging- Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the travel and auto verticals and other key industries, speaking to the needs of agencies, platforms, and end advertisers.
• Market and Competitive Insight- Lead market research and competitive analysis for the travel and auto solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
• Launch and Lifecycle Management- Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.
• Cross Functional Collaboration- Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with travel and auto-focused sales teams.
• Metrics and Reporting- Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.

What You'll Bring to the Table

• 5+ Years in B2B Product Marketing- Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and the travel or automotive industries.
• Travel and Auto Vertical Experience in Programmatic
  • Hands-on experience within the travel or automotive advertising ecosystem.
  • Background at a travel or automotive agency, consultancy, ad platform, or in-house role serving travel brands or automotive manufacturers and dealerships.
  • Strong understanding of travel booking cycles or automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics across brands and agencies
• Programmatic and Digital Advertising Knowledge- Solid understanding of programmatic buying, audience targeting, measurement, and how travel and auto advertisers use digital channels across the funnel.
• Entrepreneurial Mindset- Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals.
• Analytical and Strategic Thinking- Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
• Collaboration Skills- Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
• Communication Skills- Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across travel, automotive, and other vertical accounts.