Sobre este puesto de Performance Marketing Specialist en Lalamove
Founded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.
With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, data driven performance marketer, we are waiting for you.
What you will do:
Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS
Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
Support Marketing and Operations departments to achieve user and driver base growth.
Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
Discover and kickstart new digital acquisition channels for paid campaigns expansion.
Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
To be part of our team, you’ll need:
4-5 years of experience with performance marketing campaigns.
Experience with paid media, content strategies and reporting and market insights.
Graduated in Marketing, Advertising, Engineering or similar (is a plus)
Advanced English.
Flexible and self-guided, knows how to act in a constant change environment.
Data Driven: Experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards).
Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
