Sobre este puesto de Marketing Planning Manager- GI Maxima en Abbott
JOB DESCRIPTION:
MAIN PURPOSE OF THE ROLE
Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.
JOB RESPONSIBILITIES
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising
campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify
market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are
effective and appropriate for the target audience.
QUALIFICATIONS
Education Level Major/Field of Study or Equivalent
Associates Degree (± 13 years)
Masters Degree (± 18 years) in Marketing
Experience/Background
Minimum 8 years
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
