The Marketing & Communications Manager is responsible for defining, coordinating and executing all marketing, communication, media relations and stakeholder engagement activities aimed at promoting the organization's events, products, services and brands. The role ensures the development of integrated marketing strategies that strengthen brand awareness, drive customer acquisition and retention, support commercial objectives, and enhance the overall customer experience.
The position oversees the creation and implementation of advertising and marketing communication materials through creative design and content development, ensuring a consistent and effective representation of the organization, its products and services across all channels and audiences. Communication activities are designed to create awareness, generate engagement, influence customer preference and support business growth.

Key responsibilities

Defining and coordinating all online and offline marketing activities, including show visual identity, messaging, promotional materials, content generation and brand positioning.

Developing and implementing integrated media plans across B2B and B2C audiences, both in Italy and internationally.

Planning and managing sponsorship programmes and participation in third-party events to increase visibility and strengthen market positioning.

Organising workshops, conferences, networking events and other engagement initiatives supporting business development objectives.

Developing and coordinating multimedia communication packages, including brochures, direct marketing materials, videos, digital assets, presentations and point-of-purchase materials.

Managing hosted buyer programmes and initiatives aimed at enhancing exhibitor and visitor acquisition and retention.

Selecting, coordinating and evaluating external agencies, consultants and suppliers, including creative agencies, media agencies, customer insight providers, registration providers and other marketing partners.

Supporting sales teams through the development of tailored marketing materials, customer presentations and event-related meeting management.

Building and maintaining relationships with key stakeholders, including industry associations, institutions, strategic partners and other relevant organizations.

Coordinating all press and media relations activities, including the management of external PR agencies, press conferences and relationships with national and international journalists.

Monitoring market trends, customer behaviour and industry developments to identify opportunities and support strategic decision-making.

Collecting, analysing and reporting event performance data, marketing results and customer insights to evaluate effectiveness and support continuous improvement.

Managing marketing, communication and association budgets, ensuring effective allocation of resources and compliance with business objectives

Contributing to the development of corporate strategic plans, business initiatives and cross-functional projects.

Managing and developing a small team of marketing and communication professionals, including objective setting, performance evaluation, coaching, development planning and compensation recommendations.

Ensuring that all marketing and communication activities are delivered in alignment with company policies, brand guidelines, operational priorities and business plans.

Skills/Knowledge/Competencies

Ability to operate effectively in fast-changing market environments, identifying challenges and implementing timely and appropriate solutions.

Strong capability to develop, execute and optimise strategic marketing plans aimed at increasing brand awareness, market penetration, exhibitor acquisition, visitor attendance and customer retention.

Proactive mindset with the ability to independently manage projects, define workflows and successfully deliver both new launches and existing initiatives.

Strong analytical skills with the ability to interpret campaign performance metrics, market data and customer insights to support decision-making.

Excellent relationship-building and stakeholder management skills, with experience working with customers, associations, institutions, partners and media representatives.

Proven budget planning, management and control capabilities.

Strong digital mindset and interest in leveraging technology and innovative solutions to improve customer engagement and experience.

Excellent communication, presentation and project management skills.

Leadership capability with experience managing and developing small teams while fostering collaboration and accountability.

RX are fully committed to a fair and equitable work environment for our people and in all the countries and territories in which we operate, we comply with local employment and equality laws

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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