Job Overview

As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy that keeps our Muse engaged between purchases — and turns one-time buyers into lifelong advocates.

You sit within the Growth organization and partner closely with Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. 

This is not a campaign execution role. You architect the system — the segmentation logic, the contact strategy, the test-and-learn agenda — that makes every communication feel personal, on-brand, and commercially purposeful.

What you'll do

• Own Mejuri's end-to-end lifecycle calendar across email, SMS, push, and in-app — balancing commercial pressure with brand storytelling and customer experience.
• Build and govern the segmentation, prioritization, and contact strategy that determines who hears what, and when.
• Lead, coach, and develop a team of lifecycle marketers — setting the bar for craft, speed, and rigor from brief through send through post-mortem.
• Oversee all 1:1 consumer communications in partnership with Brand, Creative, Retail, Merchandise, and Digital — ensuring every touchpoint is on-brand and commercially accountable.
• Own the reporting cadence that keeps the business informed — turning campaign performance, cohort behavior, and testing into clear decisions.
• Build and execute a structured test-and-learn agenda across creative, offer, audience, channel, and frequency — and scale what works.

What You'll Bring to the Team

• Experience: 6+ years in lifecycle, CRM, or retention marketing  — DTC, retail, or omnichannel preferred.
• Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate.
• Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus.
• Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset.
• Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L.
• Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail.
• Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them.
• AI Curiosity : We're building an AI-fluent organization. We welcome candidates at all stages of their AI journey — what matters is curiosity, a willingness to learn, and an openness to working alongside AI tools as part of how we do our best work.

• A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
• A hybrid work model for all corporate roles
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• A generous product discount!