Job Title: Lead Generation Specialist

Location: Lahore/Islamabad

Timings: 05:00PM to 02:00PM

Employment Type: Full-Time

Summary:

Own our outbound email programme end to end: the data, the sending infrastructure, the sequences, the copy, and the reporting behind all four. We are running email campaigns at volume into international markets, so deliverability and list quality carry as much weight as the writing does. You will also own Salesforce hygiene and reporting for outbound, and qualify the replies that come back. 

Responsibilities:

Campaign execution:

• Plan and run multi-channel outbound campaigns across email, LinkedIn, and calls, segmented by target profile, industry, and geography 

• Write and iterate sequence copy: subject lines, openers, value framing, and calls to action, with A/B tests carrying enough volume to be readable 

• Own send calendars, sequence logic, branching, and reply handling 

• Adapt messaging by market, since the register that works on a US owner will not work on a UK director or a Gulf-based buyer 

Email infrastructure and deliverability:

• Manage sending domains and mailboxes: warm-up, rotation, volume ramping, and reputation monitoring 

• Configure and maintain SPF, DKIM, and DMARC in coordination with IT 

• Watch bounce, spam complaint, and blacklist signals, and act before inbox placement degrades 

• Maintain suppression lists, unsubscribe handling, and opt-out compliance under CAN-SPAM, CASL, and GDPR 

Data and list building:

• Build and enrich prospect lists using Apollo.io, LinkedIn Sales Navigator, ZoomInfo, Lusha, or Clay 

• Verify every list before send: email validity, role fit, company fit 

• Keep the database deduplicated and documented by source 

Salesforce:

• Own day-to-day Salesforce operation for outbound: leads, campaigns, campaign members, sources, stages, and conversion 

• Build and maintain reports and dashboards showing pipeline contribution by campaign, channel, and segment 

• Keep data quality high enough that leadership can act on the numbers without auditing them first 
• Work with the Business Development Manager on routing rules, lead scoring, and follow-up SLAs 

Qualification and reporting:

• Qualify replies against agreed criteria for need, authority, timing, and fit 
• Run initial discovery conversations and book qualified meetings for senior business development 
• Write handoff notes that give the closer real context 
• Report weekly on volume sent, delivery, open, reply, positive reply, meetings booked, and meetings held, with your reading of what changed and why 

Requirements

• 2 to 4 years in B2B lead generation, outbound sales development, or inside sales, selling into international markets 

• Hands-on Salesforce experience. You can build a report, fix a broken campaign object, and explain why a pipeline number moved 

• Practical cold email experience at volume, including deliverability. You should be able to walk through how you would warm a new domain and what you would monitor while doing it 

• Working knowledge of at least one sales engagement platform: Outreach, Salesloft, Apollo, Instantly, Smartlead, Lemlist, or HubSpot Sequences 

• Copywriting ability in English. Short, specific, plain 

• Fluency with LinkedIn Sales Navigator and at least one contact database 

• Comfort with conversion rates as the measure of the work, ahead of activity counts 

• Available for a shift aligned to US business hours