Sobre este puesto de Group Director, Account Mining & Growth Intelligence en VML Enterprise Solutions
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Group Director, Account Mining & Growth Intelligence
|
Function |
WPP Network Growth |
|
Reports to |
Head of WPP Network Growth / Executive Director, WPP Network Growth |
|
Level |
Group Director |
|
Location / hub |
New York |
|
Remit |
Global role focused on Top 40 account intelligence and ES white-space identification. |
ROLE MANDATE
Create a prioritized, living view of ES opportunity across the Top 40 WPP accounts and adjacent priority client relationships.
WHY THIS ROLE EXISTS
Network Growth cannot rely only on inbound requests. It needs an intelligence function that reads account plans, client signals and market themes through an ES lens to identify white space before it becomes an RFP.
CORE RESPONSIBILITIES
- Build and maintain a Top 40 ES opportunity map across priority WPP accounts.
- Review GCL plans, agency account plans and client signals through an ES lens.
- Identify white-space opportunities across CRM, data, AI, commerce, content, martech, customer engagement and platform transformation.
- Prioritize opportunities by revenue potential, urgency, relationship access, ES fit and likely route to action.
- Surface repeatable patterns across accounts that can become scalable Network Growth plays.
- Partner with Network Growth MDs to target outreach and focus senior time on the best opportunities.
- Maintain account intelligence inputs for weekly and monthly pipeline visibility.
CANDIDATE PROFILE
- Group Director-level strategy, growth intelligence, account planning or consulting background.
- Strong analytical and synthesis skills; able to turn disparate information into clear recommendations.
- Understands large account ecosystems and how WPP relationships convert into growth opportunities.
- Comfortable with market research, AI-assisted analysis, account planning and pipeline prioritization.
- Able to create executive-ready outputs without over-engineering.
- Commercially minded and comfortable making prioritization calls.
KEY RELATIONSHIPS
- Head of WPP Network Growth and wider Growth leadership.
- WPP Creative, WPP Media, WPP Open and agency client teams.
- GCLs and priority account teams where ES opportunities are present.
- Growth Architecture & Enterprise Sales for complex or ambiguous opportunities.
- ES Pillar Leads, Consulting / Advisory, Alliances, Pursuit Excellence and Growth Operations.
SUCCESS MEASURES
- Completion and maintenance of Top 40 ES opportunity map.
- Number of high-quality white-space opportunities identified and advanced.
- Prioritization accuracy: opportunities surfaced that convert into qualified pursuits.
- Repeatable growth themes identified across accounts.
- Use of intelligence outputs by Network Growth leadership and ES stakeholders.
FIRST 90-DAY FOCUS
- Build the first Top 40 opportunity map and prioritization framework.
- Identify the first wave of high-potential ES white-space opportunities.
- Create a simple account intelligence format for weekly review.
- Partner with the Global Client / Top Account Growth Activation MD to validate account-level opportunities.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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