Overview

The BDR drives pipeline for TripleLift by prospecting strategic accounts, qualifying inbound leads, acting on buying-intent signals, and engaging executive buyers across priority and account-based marketing initiatives. This role identifies buying signals, engages strategic accounts, qualifies inbound and outbound opportunities, and delivers well-prepared, sales-ready meetings to Account Executives. Success requires disciplined daily execution, strong communication, sharp organization, and a consultative approach to prospect engagement.

Focus areas: strategic target accounts (Mid-Market and specialty agencies), inbound marketing-generated leads, intent and engagement signals, executive account outreach, and pipeline generation.

Responsibilities

• Pipeline Generation & Prospecting — Execute daily outbound prospecting across strategic accounts via email, LinkedIn, and phone; tailor messaging by industry, buyer role, and campaign priority; follow structured cadences while adapting to engagement.
• Inbound Lead Management — Respond to inbound inquiries within SLA (target: under 1 hour); qualify by account fit, buying stage, need, and timing; route qualified opportunities to the right AE.
• Intent Signal Monitoring — Track website engagement, campaign responses, event participation, content engagement, intent data, and priority account activity; prioritize outreach by account status, engagement level, and sales priority.
• Strategic Account Coverage — Drive proactive outreach, expand buying-group relationships, identify under-engaged accounts, and support account-based marketing and re-engagement campaigns.
• Sales Partnership — Partner daily with AEs on account prioritization, outreach planning, meeting prep, and follow-up; share prospect intelligence, engagement history, and recommended talking points.
• CRM & Pipeline Management — Log outreach activity, maintain accurate lead/account statuses and campaign attribution, and support pipeline reporting.
• Marketing Feedback — Serve as the voice of the prospect on campaign effectiveness, messaging, market trends, competitive insights, and content relevance.

Education & Requirements

Required:

• 2–5 years in Sales Development, Business Development, or Demand Generation
• Experience with enterprise or strategic accounts
• Strong written and verbal communication; excellent organization and time management
• CRM experience (Salesforce preferred) and sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• Ability to manage multiple priorities in a fast-paced environment

Preferred:

• Experience in AdTech, MarTech, SaaS, or Digital Media
• Familiarity with Account-Based Marketing (ABM)
• Knowledge of programmatic advertising, CTV, retail media, or digital marketing