Sobre este puesto de Brand/Packaging Designer for an DTC E-commerce company (US-Based/Remote) en Paired
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Role Overview:
We are looking for a Brand / Packaging & Product Designer who can take a consumer product from brand concept to a cohesive, physical product experience.
Key Responsibilities:
- Lead the visual design of consumer products from concept through production.
- Develop packaging, labels, product graphics, and physical brand assets.
- Create and maintain comprehensive brand books and brand guidelines.
- Develop brand identities that translate consistently across physical and digital touchpoints.
- Design packaging concepts that are both visually compelling and commercially effective.
- Create packaging systems that can scale across multiple SKUs, products, flavors, sizes, or product lines.
- Develop typography, color systems, iconography, graphic elements, and visual language.
- Create product mockups and realistic packaging visualizations.
- Work closely with manufacturers, printers, suppliers, and production partners to bring designs to life.
- Prepare production-ready artwork and packaging files.
- Ensure packaging designs account for technical requirements such as dimensions, dielines, print specifications, materials, finishes, and regulatory information.
- Collaborate with marketing, product, creative, and leadership teams to develop new product concepts.
- Maintain consistency between the brand strategy, product design, packaging, and customer experience.
- Evolve existing brand systems as products and product lines grow.
- Research competitors, market trends, packaging trends, and consumer preferences to inform design decisions.
Requirements
- 5+ years of professional experience in Brand Design, Packaging Design, Product Design, or a related field.
- Experience with DTC, CPG, wellness, food & beverage, beauty, supplements, or consumer products.
- Strong understanding of branding and visual identity systems.
- Proven experience creating brand books and brand guidelines.
- Experience designing packaging and labels for physical consumer products.
- Strong understanding of typography, color theory, composition, hierarchy, and visual systems.
- Ability to take a product concept and translate it into a compelling physical brand experience.
- Experience creating production-ready packaging artwork.
- Proficiency with Adobe Creative Suite and/or Figma.
- Strong attention to detail and ability to manage multiple SKUs and design variations.
- Ability to collaborate with manufacturers, printers, vendors, and cross-functional teams.
Benefits
- Competitive salary in USD
- Fully remote work environment with flexible scheduling