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Job Description

As a Brand Manager for SK-II, you will lead brand strategy and execution to drive business growth and long-term brand equity. You will own key initiatives from strategy through commercialization, working with multifunctional teams across Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, and external agency partners. 

You will combine consumer understanding, creativity, and commercial thinking to create breakthrough campaigns that delight consumers and deliver business results. 

This role requires strong brand-building fundamentals, outstanding project management, and the ability to influence diverse stakeholders in a fast-paced global organization. 

Responsibilities 

• Lead end-to-end development and commercialization of brand initiatives, from consumer insight and strategy through execution and in-market launch. 

• Develop compelling communication strategies and creative campaigns across paid, owned, and earned channels. 

• Translate consumer, market, and competitive insights into clear brand opportunities and growth strategies. 

• Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact. 

• Lead creative development, including campaign concepts, content production, asset development, and toolkit creation. 

• Drive excellence in commercialization by partnering with markets to ensure successful launch execution. 

• Monitor business performance and campaign effectiveness, using data and analytics to optimize in-market execution. 

• Manage project timelines, budgets, and cross-functional workstreams to deliver initiatives on time and within budget. 

• Influence senior stakeholders and build alignment across multifunctional teams and external agencies. 

Job Qualifications

• Bachelor’s degree

• Strong understanding of brand management principles, consumer insights, and marketing strategy. 

• Excellent project management skills with the ability to manage multiple initiatives and timelines. 

• Strong analytical skills with the ability to interpret business performance and consumer data to inform decisions. 

• Strong understanding of the China beauty consumer, with knowledge of cultural trends, and the China digital ecosystem (e.g., Douyin, Xiaohongshu, Tmall, JD.com)  

• Strong communication and presentation skills. 

• Proficiency in English and Mandarin. 

Preferred 

• Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands. 

• Experience across digital marketing, social media, and eCommerce ecosystems. 

• Global or regional marketing experience. 

• Passion for consumer-centric innovation and premium brand building. 

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