PRIMARY OBJECTIVE

• Manage Affluent-Focused branch which cater for affluent / high net-worth individual customers with specific banking needs including investment advisory
• Provide leadership and management to the branch sales and operations teams to deliver the annual sales growth target, branch MOP/PBT
• Responsible for all loans/financing, wealth, bancassurance, deposit products and capital market products, particularly investment products

KEY RESPONSIBILITIES

Strategy and Planning

• Develop, implement and manage the branch sales and operations plan to achieve the branch target
• Lead and manage visitations and engagements with local communities
• Jointly organize sales activities and campaigns with Regional Sales Heads and marketing teams to promote Bank’s products especially Deposit, Wealth and e-Banking and to engage and grow local SME/commercial/corporate customers

Sales Management

• Set, review and communicate sales targets to all levels of staff across the branch
• Review weekly sales targets/activities and identify the need for coaching and direction to ensure targets are met
• Maintain awareness of competitor activity and industry best practices
• Ensure cross selling (consumer to SME/HNI and vice versa) and deep selling (customer PHR) and product neutral selling (between conventional and Islamic products)
• Approve quality credits as per approving matrix
• Develop and maintain network of business contacts, especially Affluent & HNI customers

People Management

• Promote the core values of the Bank
• Empowered to hire, propose promotion and termination of staff, propose salary increment and adjustment for staff as per HR approving matrix
• To adequately train and develop branch staff

Customer Service Management

• Ensure clear customer focus across the Branch & Premier Centre to produce high standard of customer service in line with the quality and standards set by the Bank
• Resolve customers’ complaints and attend to requests in a timely manner

Compliance

• Ensure no adverse reports on the branch audit findings
• Ensure compliance to policies and procedures set by the Bank