Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Through our artist services, we provide tools and services for artists to directly connect with fans and build sustainable, creative lives on their own terms.
Our work is largely inspired by our values:
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Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.
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Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
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Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As the Bookings and Operations Coordinator for our Sofar London market, you’ll be responsible for venue booking and logistics from start to finish, ensuring operational excellence across Sofar discovery and private shows. You will be responsible for sourcing world class venues, coordinating a complex show schedule (30-40 shows per month) across different neighbourhoods, booking crew & audio requirements, and ensuring key information is available for marketing and our incredible freelance crew team.
As the first point of contact for our venue partners, you will be responsible for negotiating partnerships with unique and cultural spaces across London and supporting our freelance producers with their show operations.
You will work in partnership with the London Artist Booker, and be supported by the Bookings and Operations assistant, to deliver incredible experiences for Sofar fans.
Alongside our day-to-day shows, you will have the opportunity to sell and execute private shows and build out a commercial portfolio, as well be a key contributor to our annual Sofar Fringe festival.
Reporting into the GM of London, you’ll join a team of passionate, creative folks that are ensuring the success of thousands of Sofar shows around the world. This is a phenomenal opportunity for someone who lives and breathes live events, has commercial acumen and is deeply plugged into London’s creative and cultural scene. If you’ve got an eye for a unique venue, an understanding of live event and production logistics, and a passion for building real community through music, we encourage you to apply.
Please note that this position is based in London.
What You'll Do
Coordinate the Sofar show calendar by booking the best, most unique venues across London. Ensuring that we are booking the right neighbourhood on the right day of the week.
Lead our venue booking strategy, sourcing world class venues with high ticketing revenue potential.
Curate experiences that fans want to come back to again and again.
Ensure each show has briefing notes for freelance crew, enhancing the briefing process for bigger, more complex and private shows.
Be well versed on health & safety standards for venues, and make sure our hosts are meeting local regulations.
Support marketing efforts by highlighting the venue USP’s and ensuring all venue information is correct at point of booking, including accessibility and seating arrangements.
Monitor show feedback to ensure show quality remains high and we are continuing to improve our booking strategy in line with customer demand.
Ensure shows are staffed appropriately, proactively stepping in to coordinate substitutions as needed.
Collaborate with the Artist Booker to make sure the artist and host sound requirements are covered
Support freelance producers with their show operations as needed.
Oversee new venue applications, site visits and venue onboarding process.
Actively seek venue partners that drive attendance, awareness, and neighborhood engagement.
Build strong relationships with London’s best venues, acting as a liaison, preparing them in advance of shows to create magic in the room.
Manage all gear and supplies, ensuring our teams have the equipment needed to execute each show safely and efficiently.
Have your finger on the pulse of commercial opportunities, selling private shows and curating premium experiences.
Manage all last-minute cancellations and changes for venues.
Give direction to the Bookings & Operations Assistant.
Proactively represent Sofar in the community.
Who You Are
You have 4+ years of experience in operations, logistics, event management or venue booking.
You have exceptional time management skills to prioritise tasks and meet deadlines
You’re a clear written communicator who can work across teams and timezones
You’re highly organisational, and can easily maintain efficient operations and systems
You have a track record of upholding quality – even in high volume environments
You understand how to use data to make booking decisions
You have a strong sense of ownership; self-motivated with a willingness and eagerness to learn
You have a commercial mindset and can spot opportunities.
You have a passion for the live events industry and emerging talent, with previous experience a plus
You take initiative; are driven and a hard-working individual with a growth mindset.
You keep calm under pressure and are a good problem solver.
You have a passion for shaping London culture through music driven experiences
At Sofar, our global team is deeply passionate about music and the work we do. If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
