As the Artist Booker for our Sofar London market, you’ll be responsible for booking world class emerging talent across all genres, ensuring diversity and inclusion standards are met across all shows. You will be responsible for booking artists across a complex show schedule (30-40 shows per month), working in partnership with the Bookings & Operations Coordinator and Assistant. You will also support private and partnership pitches and bookings, tailoring suggestions to the client brief. 

As the first point of contact for our Artists, you will be responsible for ensuring artists have everything they need prior to the show, including production and sound requirements are covered. You’ll build relationships with Artists, sending regular communication and spotting opportunities. 

You will be responsible for scouting artists, building relationships with labels, managers and agents to find rising talent and curate artist-led premium experiences. You will also oversee the running of the artist committee made up of key Sofar stakeholders and crew

Alongside our day-to-day shows, you will have the opportunity to sell and execute private shows, festival booking curations and build out a commercial portfolio, as well as book and advance our annual Sofar Fringe festival. 

Reporting into the GM of London, you’ll join a team of passionate, creative folks that are ensuring the success of thousands of Sofar shows around the world. This is a phenomenal opportunity for someone who lives and breathes music, has commercial acumen and is deeply plugged into London’s creative and cultural scene. If you’ve got an eye for talent, an understanding of live event and production logistics, and a passion for building real community through music, we encourage you to apply.

Please note that this position is based in London. 

• Curate our shows by booking the best local artists across a complex show schedule (30-40 shows per month).

• In the lineups you curate, you’ll include artists from all genres and across all demographics, whilst keeping the standard and quality high.

• Curate experiences that fans want to come back to again and again.

• Oversee production and artist setups for all shows. 

• Artist fee negotiations for bigger shows, private shows and premium experiences.

• Support marketing efforts by highlighting artist USP’s and collecting key marketing information.

• Monitor show feedback to ensure show quality remains high and we are continuing to improve our booking strategy in line with customer demands.

• Support freelance producers with their artist bookings as needed. 

• Oversee new artist applications, committee and onboarding process, ensuring artists with good feedback get booked again.

• Actively seek artists that will drive attendance and awareness.

• Build strong relationships with our artist community, organising Jam nights and other engagement initiatives. 

• Build relationships with managers, labels, publicists and agents to book artists on the rise and curate artist-led experiences. 

• Have your finger on the pulse of commercial opportunities, selling private shows and curating premium experiences. 

• Give direction to the Bookings & Operations Assistant.

• Proactively represent Sofar in the community.