What We Can Achieve Together

The Associate Director, Brand Activation is a strategic and collaborative marketing leader who helps bring integrated brand activations to life across Marketing and Communications (MAC), increasing brand awareness and audience engagement. Reporting to the Director of Brand Activation and Creative within the Brand Marketing team, this role connects teams, initiatives, and audiences through coordinated brand activation efforts across North America and globally. With a focus on collaboration, relationship-building, audience insights, and measurable impact, this role supports the successful delivery of brand activations that advance MAC priorities.

We’re Looking for You:

Are you energized by bringing people together around big ideas and meaningful work? The Nature Conservancy is seeking a collaborative marketer who can lead complex initiatives, build strong cross-functional relationships, and turn strategy into action.

In this role, you'll help shape and deliver integrated brand activations that connect audiences to our mission, partnering with marketers, communicators, creatives, agencies, and stakeholders across the organization. You'll serve as a connector and catalyst, helping teams align around common goals while continuously improving how we plan, activate, and learn from our campaigns.

What You’ll Bring:

• Bachelor’s degree in a related field and a minimum of 5 years of relevant experience, or equivalent combination of education and experience.
• Experience managing staff and teams.
• Experience developing marketing plans and measuring results.
• Experience cultivating and managing client relationships.
• Experience leading complex project and program/account management, including financial responsibilities and measuring results of strategic plans and programs.

Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $95,000-$122,000 This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

Who We Are:

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube   to hear stories from staff or visit  Glassdoor.

One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”

What We Bring:

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

Employees must submit their application by logging into Workday and applying via the Jobs Hub.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to [email protected] with Request for Accommodation in the subject line.