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Job Description

The Impact You’ll Make in this Role

As a Transportation, Electronics and General Industrial Field Marketing Manager for TEBG, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

Here, you will make an impact by:

• Leading, coaching and developing a field marketing team responsible for activating marketing programs across the Transportation, Electronics and General Industrial vertical segments.
• Translating global vertical marketing strategies, campaigns, messaging and growth priorities into clear area marketing activation plans aligned with business objectives.
• Partnering with Global Vertical Marketing, area sales teams, product portfolio teams and marketing execution teams to ensure aligned priorities and effective delivery.
• Leading area activation of channel marketing initiatives, ensuring alignment with global strategies, distributor and channel priorities, customer needs and sales objectives.
• Establishing and managing the annual area marketing planning process, including campaign prioritisation, resource planning, budget alignment and performance reviews.
• Overseeing execution of marketing campaigns, events, digital programs, demand generation initiatives and new product introduction support across the area.
• Driving segment-specific demand generation activities to improve lead generation, marketing-qualified leads, opportunity pipeline contribution and marketing ROI.
• Gathering and sharing area customer, market, competitor, channel and customer journey insights to inform future planning, improve marketing effectiveness and strengthen engagement and conversion.

Your Skills and Expertise 

To set you up for success in this role from day one, 3M is looking for candidates who meet following minimum requirements:

• Significant B2B marketing experience, with a proven track record in field, segment, vertical and demand generation marketing.
• Proven people leadership experience, including managing, coaching, developing and motivating marketing teams.
• Strong ability to translate global marketing strategies and plans into area-level activation priorities, execution plans and measurable outcomes.
• Strong understanding of customer needs, market insights, competitive dynamics, channel structures, go-to-market models, commercial priorities and broader business objectives.
• Ability to manage multiple workstreams, campaigns, budgets, priorities and stakeholders simultaneously.
• Excellent communication, influencing and collaboration skills, with experience aligning sales teams, global marketing, product portfolio teams, marketing execution teams and business stakeholders around shared priorities.
• Strong analytical skills, including using data, customer insights and campaign performance metrics to guide decisions, improve marketing effectiveness, and define, track and report marketing KPIs such as demand generation, MQLs, opportunity pipeline, MROI, campaign performance and growth contribution.
• Marketing education and relevant professional experience; bachelor’s degree in marketing or equivalent qualification preferred

Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:

• Experience in Transportation, Electronics, General Industrial, manufacturing, or B2B industrial markets.
• Strong understanding of customer, market, competitor, and channel dynamics.
• Experience improving customer journeys across digital, sales, distributor, event, and offline touchpoints.
• Data analytics skills and experience using marketing performance insights to optimise plans and execution.
• Ability to work transnationally with internal and external stakeholders across diverse markets, cultures, and business environments.

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Job specifics:

• The role is an office-based role and candidates should be located within a commutable distance of 3M Center in Neuss, Germany

Does this opportunity and our innovative 3M culture align with your career aspirations? 

If so, we encourage you to apply and embark on a journey of creativity and growth with us.

We look forward to hearing from you!

Target Job Grade: JG 13. Please note that the Job Grade provided indicates the target 3M Global Job Grade range and may vary depending on the skills and competencies of the candidate and local compensation guidelines. 

Application Process:

Please inform your current supervisor of your application. Typically, employees will need to have completed two years in their current role before being able to apply for an internal vacancy. More information in the Global Recruitment Standard. If you have any questions regarding the content of the position, please contact the Hiring Manager. If you have any questions regarding the recruiting process, please contact the Recruiter.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

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