About this TikTok Shop Creator LIVE Manager role at Pattern
What is a day in the life of a TikTok Shop Creator LIVE Manager?
Work closely with Social Commerce Managers and Creator Success Managers to understand Pattern brands, product assortments, and merchandising priorities
● Identify and reach out to relevant TikTok Shop creators who are a strong fit for Pattern brands
● Manage creator relationships end-to-end, from first outreach through ongoing collaboration
● Track creator LIVE availability and schedules, and coordinate LIVE dates across creators and brands
● Coordinate product selection and samples with creators, SCMs, and CSMs
● Actively push Creator LIVE opportunities forward so sessions get scheduled and go live
● Provide creators with LIVE strategy, including merchandising, promotional mechanics, and product sequencing, to improve performance and maximize GMV
What will I need to thrive in this role?
● Experience in TikTok Shop, creator or influencer partnerships, affiliate or social commerce, or LIVE commerce
● Strong outreach and relationship-building skills; comfortable engaging creators professionally and persuasively
● Understanding of LIVE selling, including merchandising, promotional mechanics, and product sequencing
● Excellent organization and follow-through to manage multiple creators, brands, schedules, and sample shipments at once
● Analytical mindset; comfortable using GMV and performance data to guide recommendations
● Strong written and verbal communication skills and a collaborative approach with SCMs, CSMs, and creators
What does high performance look like?
● Pattern has a growing roster of creators who are a strong fit for its brands
● Creator LIVE sessions are scheduled consistently, with products and samples in place ahead of time
● Creators feel supported and want to go LIVE with Pattern's brands again
● LIVE strategy recommendations lead to stronger sessions and higher GMV
● Creator LIVE becomes a reliable, repeatable GMV and revenue channel, session after session
What is my potential for career growth?
● As the owner of Creator LIVE, you'll build deep expertise in TikTok Shop, creator partnerships, and LIVE commerce - a fast-growing channel - while growing your influence across Pattern's brands and teams.
What does success look like in the first 30, 60, 90 days?
● 30 days: You're up to speed on Pattern's brands, assortments, and merchandising priorities, have met with SCMs and CSMs, and have started identifying and reaching out to relevant creators.
● 60 days: You're actively managing creator relationships, with LIVE schedules, product selections, and samples coordinated for multiple creators.
● 90 days: You're consistently delivering Creator LIVE sessions, providing creators with LIVE strategy, and showing measurable GMV growth from the channel.
What is the team like?
● You will work closely with SCMs, CSMs, and the Livestream Manager, and be supervised by Casper Mao. Our team is collaborative, fast-moving, and focused on growing Pattern's brands across channels.
Sounds great! What’s the company culture?
We are looking for individuals who are:
● Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
● Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
● Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
● Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
● Initial phone interview with Pattern’s talent acquisition team
● Video interview with a hiring manager
● Onsite interview with a panel of department leaders
● Professional reference checks
● Executive review
● Offer
How can I stand out as an applicant?
● Discuss professional accomplishments with specific data to quantify examples
● Provide insights on how you can add value and be the best addition to the team
● Focus on mentioning how you would be partner obsessed at Pattern
● Share experience on any side projects related to data and analytics
