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About this Student Sales Coordinator role at ASM Global

ASM Global · Onsite · Columbia, SC

THE ROLE: Student Sales Coordinator

LOCATION: University of South Carolina


ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

 

About the Role

Legends is seeking a motivated, self-starting Student Sales Coordinator who takes initiative, embraces new challenges, and is ready to contribute to a variety of projects and responsibilities. This opportunity is designed for rising juniors, seniors, and graduate students interested in building a career in the sports and entertainment industry. This role will play an active role in project execution, sales insights and strategy, research, and initiatives that drive value for our clients. The ideal candidate is adaptable, eager to learn, willing to take ownership of responsibilities, and ready to step in wherever support is needed.


About the Project/Venue

The University of South Carolina and Legends, a global premium experiences company, have announced a multi-year partnership aimed at enhancing the fan experience at Gamecocks’ sporting events and maximizing the University of South Carolina’s Athletics revenue generation through a streamlined, data-driven sales approach. As part of the overarching agreement, Legends will manage premium seating and support ticket sales and philanthropic fundraising for the renovated Williams-Brice Stadium.  

 

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

  • Assist with the planning, coordination, and execution of projects supporting Legends, the Gamecock Club, and Williams-Brice Reimagined 
  • Support Preview Center operations, including preparing materials, welcoming donors, and helping maintain an organized environment     
  • Help maintain accurate records, organize project materials, and support day-to-day administrative tasks
  • Collaborate cross-functionally with business groups to document and communicate business processes
  • Support donor and client engagement efforts through personalized communications, meeting preparation, and follow-up activities
  • Research and identify process improvement opportunities
  • Help organize and maintain sales databases, CRM entries, and reporting dashboards
  • Contribute to client onboarding and project support activities

 

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

  • Pursuing a Bachelor’s or Master’s degree in Business, Marketing, Sports Management, Communications, or a related field
  • Strong communication and relationship-building skills 
  • Highly organized, with strong attention to detail and time management 
  • Self-starter who thrives in a collaborative, fast-paced environment 
  • Proficient in Microsoft Office (especially PowerPoint and Excel); CRM or data tools (e.g., Salesforce, Tableau) is a plus 
  • Passion for sales, client service, and the sports/entertainment industry 

 

WHAT YOU’LL GAIN

  •  Hands-on experience supporting high-profile global sales initiatives
  • Exposure to a fast-paced, dynamic industry at the intersection of sports and entertainment
  • Opportunities to take ownership of assignments, demonstrate initiative, and gain experience applicable to future career opportunities
  • Opportunities to collaborate with experienced professionals, build industry connections, and learn from team members
  • A chance to contribute to real-world projects that have a tangible impact on clients and business outcomes

 

 

WORK ENVIRONMENT & TRAVEL

  • Role requires regular on-site presence to support project launch, client partnership, team leadership, and venue-related activity
  • Ability to work both traditional and non-traditional hours, including nights, weekends, holidays, and event-based schedules as business needs require

 

At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.


COMPENSATION

Competitive hourly pay, commensurate with experience, skills, and qualifications. This position is classified as non-exempt and is eligible for overtime in accordance with applicable federal and state law. The role may also be eligible for sales incentives or commissions based on the applicable sales compensation plan.

 

DEPARTMENT

Legends Global Sales

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About ASM Global

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

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