Student Marketing Analyst Specialist

We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth.

This position will require approximately 20 hours per week.

What you’ll do  

• Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.

• Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).

• Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.

• Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.

• A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.

• Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.

What you'll need  

• Familiarity with quantitative analysis

• Familiarity with qualitative analysis

• Strong problem-solving skills and ability to learn new concepts and technologies quickly

• Familiar with concepts related to website performance, search engine optimization, and communications

• Strong leadership, communication, and collaboration skills.

• Passion for innovation and commitment to continuous learning

Relevant qualifications  

• Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU.

Preferred education and experience  

• Minimum of 1+ years in marketing analytics

• Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines

• Certified in Google Analytics

• Demonstrate experience in data analytics

Preferred skills and abilities  

• Google Analytics, Google Tag Manager, Google Search Console, Optimizely, Salesforce Marketing Cloud

Benefits 

• $30 bi-weekly cell phone reimbursement  

• Hands-on experience in a professional environment  

• Professional development plans   

• Opportunity to network with ASUEP leaders and other ASU students  

• Access to LinkedIn Learning and their 8,000+ courses  

• Professional skills workshops 

About ASU Enterprise Partners  

ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty.