About this Staff Product Manager, App Install role at Pinterest
About Pinterest:
Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.
At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.
Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.
As Staff Product Manager, Performance Ads, you will define, build, and scale our app advertising products across the Pinterest platform. You’ll play a critical role shaping the product vision, roadmap, and cross-functional execution to empower advertisers to grow their mobile apps and drive real business outcomes with Pinterest.
In this role, you will:
- Define and drive the product vision, strategy, and roadmap for app performance (including ROAS optimization), aligning with Pinterest’s core business goals and advertisers’ growth objectives.
- Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser ROAS, user experience, and marketplace performance.
- Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.
- Deeply understand the mobile app advertising ecosystem—including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices—to inform product strategy and execution.
- Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.
- Become the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.
- Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments—including leveraging AI and machine learning where impactful.
- Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.
- Champion privacy-centric and user-first performance ad solutions, keeping Pinterest’s high bar for user trust and experience at the center of your decision-making.
We’re looking for someone who has:
- Minimum 7 years of Product Management experience, with a proven track record of launching and scaling successful ROAS focused performance advertising products, especially in app promotion or ad tech spaces.
- Experience building ML grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.
- Strong practical understanding of app ad technology and ecosystem—including mobile measurement partners (MMPs), attribution frameworks (SKAdNetwork, Privacy Sandbox), campaign optimization, fraud detection, and in-app event measurement.
- Familiarity with campaign workflow tools, user experience design, and automation for advertisers or internal operations.
- Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating with third-party mobile advertising and analytics platforms.
- Exceptional strategic thinking, communication, and collaboration skills, with a data-driven approach to delivering clear business results.
- Demonstrated success working cross-functionally and influencing across organizational boundaries in fast-paced tech environments.
- Bachelor’s degree in a relevant field such as Computer Science, or equivalent experience
- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.
This position is not eligible for relocation assistance.
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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.
Information regarding the culture at Pinterest and benefits available for this position can be found here.
Our Commitment to Inclusion:
