About this Sr. Social Media Specialist role at Esri
Overview
Are you an experienced social media strategist with a deep understanding of digital engagement and video production expertise? Esri is seeking a Sr. Social Media Specialist to develop social media content with a focus on video content for all platforms, drive brand awareness, and enhance community engagement. In this role, you will contribute to the execution of high-impact campaigns, analyze performance metrics at a strategic level, and contribute to the evolution of Esri’s social presence. If you thrive in fast-paced environments, have advanced social video, editing, and production skills with a proven track record of driving social media success, we want to hear from you!
Responsibilities
- Shoot, produce, and edit video content. Work alongside a fast-moving creative team focused on compelling storytelling that supports Esri users and appeals to a growing fanbase.
- Develop and contribute to social media strategy. Develop and implement innovative strategies that align with Esri’s business goals and go-to-market campaigns. Establish best practices and ensure consistency in messaging, branding, and engagement across all platforms with a special focus on social video and YouTube.
- Manage and optimize campaigns. Oversee end-to-end social media campaign development, execution, and analysis. Monitor trends, competitor activities, and audience behaviors to refine strategies.
- Enhance content strategy. Development of high-quality content tailored for various platforms with a special focus on social video. Provide strategic insights to ensure messaging aligns with Esri’s brand identity and marketing goals.
- Measure and analyze performance. Utilize key performance indicators (KPIs) and develop advanced reporting methods to assess impact. Leverage analytics tools to provide strategic recommendations for continuous improvement. Be adept and agile on applying insights in an iterative process.
- Communicate and collaborate. Work closely with cross-functional teams to align social media efforts with broader marketing initiatives. Provide mentorship and guidance to junior team members to elevate social media execution.
- Stay ahead of industry trends. Monitor emerging social media platforms, tools, and trends. Develop forward-thinking strategies to position Esri as a leader in digital engagement.
Requirements
- 5+ years of experience in social media marketing, digital content creation, or a related field
- Proven success developing and executing social media strategies, with expertise in social video production, content creation, and performance optimization
- Strong technical proficiency in video production, including creating both low-fi and high-fi content, and expert-level skills in Adobe Premiere Pro, After Effects, Frame.io, and related creative tools
- Experience using social media platforms and analytics tools, particularly YouTube and Meta, to measure performance and inform strategy
- Demonstrated ability to lead cross-functional initiatives, mentor team members, and collaborate effectively across organizations
- Bachelor’s degree in marketing, communications, journalism, public relations, film and video production, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience managing paid social media campaigns and influencer partnerships
- Strong strategic thinking and problem-solving skills
- Passion for technology and an interest in GIS and location intelligence
- Experience producing in-studio or remote-recorded video podcasts
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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