Role Overview: 

The Sr Sales Representative is responsible for developing and managing customer relationships while driving profitable growth across a designated territory. This role serves as a trusted advisor by identifying opportunities, recommending products and services, and delivering solutions that help customers achieve their operational and business objectives. The Sr Sales Representative develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience. The role also supports Wilbur-Ellis business goals through strategic territory management, sales planning, and customer engagement. Success in this position requires strong relationship-building, consultative selling, business acumen, and technology adoption. 

A Sample of What You’ll Do in This Role: 

• Develop and execute territory business plans to achieve sales, margin, and growth objectives 

• Establish, maintain, and expand relationships with existing and prospective customers 

• Identify customer needs and recommend products, services, and solutions that provide value and support customer success 

• Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities 

• Generate new business through prospecting, networking, referrals, and lead generation activities 

• Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity 

• Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions 

• Negotiate pricing and contract terms within established company guidelines 

• Monitor market trends, competitive activity, and customer needs to identify growth opportunities 

• Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence 

• Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices 

• Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed 

• Maintain accurate customer, opportunity, and sales activity records within company systems 

What You Bring to the Role: 

• Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry 

• Demonstrated success achieving sales goals and developing customer relationships 

• Strong business acumen and understanding of sales planning, forecasting, and profitability management 

• Experience developing and executing territory strategies to grow revenue and market share 

• Strong problem-solving and consultative selling skills 

• Excellent verbal, written, presentation, and interpersonal communication skills 

• Ability to work independently while effectively collaborating with cross-functional teams 

• Valid driver’s license and ability to travel throughout the assigned territory 

• Bachelor’s degree in Agriculture, Agribusiness, Business, Marketing, or a related field preferred; high school diploma or equivalent required 

Your Digital & Technology Capabilities: 

• Experience using CRM systems, digital sales tools, and Microsoft 365 applications, including Microsoft Teams, to manage customer relationships, sales activities, and collaboration 

• Ability to leverage business data, reporting tools, and analytics to support forecasting, territory planning, and data-driven decision making 

• Comfortable adopting emerging technologies, including Microsoft Copilot, generative AI, and workflow automation tools, to improve productivity and customer engagement 

What Makes You a Great Fit: 

• You can build trust quickly and establish long-term, value-driven customer relationships 

• You’re self-motivated and take ownership of achieving business results 

• You enjoy working in a customer-facing environment and solving customer challenges 

• You are comfortable identifying opportunities, initiating conversations, and driving business growth 

• You communicate effectively with customers, peers, and business leaders 

• You balance strategic thinking with strong execution and follow-through 

• You embrace change, continuous learning, and new technologies 

• You're energized by working collaboratively while maintaining accountability for individual results 

Compensation and Benefits: 

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $84,000 - $112,010. Note that salary may vary based on location, skills, and experience.    

• This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/