Jobs Companies HARMAN International Specialist, Sales Training

About this Specialist, Sales Training role at HARMAN International

HARMAN International · Onsite · Shanghai - Shanghai, China - 288 Nanjing West Road

A Career at HARMAN


As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

We are looking for a talented and passionate Specialist, Sales Training, Consumer Audio, China to conduct the development and execution of sales training programs that enhance the knowledge, capabilities, and performance of our sales teams, channel partners, and retail associates across China.

In this role, you will be responsible for identifying training needs, creating engaging & learning content, delivering impactful training programs, and driving sales excellence for brands and products in Consumer Audio division in China. You will work closely with Sales, Brand Marketing, and Regional Product Marketing teams to ensure all customer-facing teams are equipped with the knowledge, skills, and tools needed to successfully represent our brands and win in the marketplace. You will serve as a training expert, helping to translate product innovation, brand strategy, and sales objectives into effective learning experiences that drive business results.

What You Will Do

Assess training needs through collaboration with Sales leaders, Product Marketing teams, Distributors, Retailers, and Channel Partners.

Design, develop, and continuously improve training materials, including presentations, product guides, sales playbooks, certification programs, videos, and digital learning modules.

Deliver product, sales, brand, and competitive training programs through classroom training, webinars, workshops, field coaching, and online learning platforms.

Support major product launches by creating training content and conducting readiness programs for internal teams and channel partners.

Monitor training effectiveness through assessments, surveys, sales performance analysis, and field observations.

Provide coaching and development support to sales personnel, retail promoters & trainers, and channel partners to improve performance and customer engagement.

Maintain and manage training libraries, learning databases, and knowledge management systems.

Regularly conduct competitive analysis and market intelligence gathering to strengthen sales readiness and product positioning.

Track training KPIs and provide regular reports and recommendations to management regarding training effectiveness and business impact.

Stay current with industry trends, learning technologies, consumer audio innovations, and best practices in sales enablement and training.

Support special projects and perform other duties as assigned to achieve department and company objectives.

What You Need to Be Successful

Bachelor's degree in Business, Marketing, Communication, Education, Engineering, or a related field.

3+ years of experience in sales training, sales enablement, retail training, product training, or related functions, preferably within consumer electronics or consumer audio industries.

Strong presentation, facilitation, and public speaking skills.

Experience designing and delivering instructor-led, virtual, and self-paced learning programs.

Strong understanding of sales processes, customer engagement, and retail execution.

Excellent written and verbal communication skills in both English and Mandarin.

Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

Analytical mindset with the ability to evaluate training effectiveness and identify opportunities for improvement.

Proficiency in Microsoft PowerPoint, Excel, Teams, and learning management systems.

Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and external partners.

Self-motivated, detail-oriented, and committed to delivering high-quality learning experiences.

Bonus Points if You Have

Experience in consumer audio, headphones, portable speakers, home audio, or premium consumer electronics.

Experience working with major China Social Media platforms, including Douyin, BiliBili, Wechat, etc.

Experience conducting retail field coaching and sales performance improvement programs.

Strong content creation skills, including video, multimedia, and digital learning development.

Innovative mindset with a passion for music, movie and consumer audio technology.

What Makes You Eligible

Willingness to travel domestically based on business requirements.

Willingness to conduct training activities at customer locations, retail stores, distributor offices, and company facilities.

Ability to occasionally work flexible schedules to support launch events, customer meetings, and training programs.

Any offer of employment is conditioned upon the successful completion of a background investigation.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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About HARMAN International

About HARMAN International HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and inf

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