About this Specialist - Paid Ads role at Capita
Capita · Onsite · Pune
Set up and duplicate approved Meta ads across multiple websites and audiences, ensuring accuracy of UTM parameters, naming conventions, creative placements, and campaign hygiene. Phase 2 may include TikTok ad duplication post-validation.
Job title:
Specialist - Paid AdsJob Description:
• Ad Duplication & Setup (Meta):
o Duplicate approved ad sets into new audiences, markets/sites, and placements.
o Apply standard UTMs; maintain naming taxonomies across campaigns/ad sets/ads.
o Verify links, tracking, creatives, and copy against checklists; resolve discrepancies.
• Reporting & Handover:
o Provide traffic/consumption logs and periodic summaries.
o Collaborate with client and internal teams for handover and knowledge transfer.
• Phase 2 (Optional): Support TikTok duplication following Meta process sign-off.
Location:
Pune,
IndiaTime Type:
Full timeContract Type:
Permanent
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