Jobs › Companies › Baxter › Specialist, Demand Generation (Monterrey, México)

About this Specialist, Demand Generation (Monterrey, México) role at Baxter

Baxter · Onsite · Monterrey, Nuevo León
This job posting is in Spanish.

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Tu rol en Baxter


Como Specialist, Demand Generation, serás responsable de desarrollar nuevas oportunidades de negocio para el portafolio de CCS y FLC mediante la identificación, estructuración y maduración de proyectos de equipamiento médico. Trabajarás de manera consultiva con múltiples stakeholders dentro de instituciones de salud para comprender sus necesidades clínicas, operativas y financieras, desarrollando propuestas de valor que posteriormente serán transferidas al equipo responsable del cierre comercial.


La posición tendrá base en Monterrey, Nuevo León, y será responsable por el desarrollo de negocios en la región norte de México, incluyendo visitas frecuentes a clientes y viajes dentro del territorio asignado.

El éxito en esta posición estará relacionado con la generación de demanda, la construcción de un pipeline sólido de oportunidades y el desarrollo de proyectos estratégicos que contribuyan al crecimiento sostenible del negocio.


Lo que harás


  • Identificar y desarrollar nuevas oportunidades de negocio en instituciones de salud públicas y privadas dentro del territorio asignado.
  • Construir y gestionar un pipeline sólido de proyectos de equipamiento médico, desde la identificación de necesidades hasta la maduración comercial.
  • Realizar visitas consultivas y colaborar con stakeholders clave, incluyendo médicos, directivos hospitalarios, ingeniería biomédica, compras y áreas de tecnología.
  • Desarrollar business cases y propuestas técnico-comerciales alineadas con las necesidades clínicas, operativas y financieras de los clientes.
  • Coordinar demostraciones, evaluaciones clínicas, pruebas de concepto y procesos de licitación pública y privada.
  • Trabajar en conjunto con Especialistas de Producto y equipos multifuncionales para diseñar soluciones competitivas y viables.
  • Gestionar oportunidades tanto en cuentas directas como a través de distribuidores e integradores, asegurando una estrategia comercial consistente.
  • Liderar negociaciones dentro de los parámetros autorizados y coordinar la alineación interna necesaria para la ejecución de los proyectos.
  • Gestionar, documentar y dar seguimiento a las oportunidades mediante Salesforce y otras herramientas CRM.
  • Acompañar la implementación y el desarrollo estratégico de cuentas clave, identificando oportunidades de expansión, renovación y crecimiento del negocio.

Lo que aportarás


  • Licenciatura en Ingeniería Biomédica, Ciencias de la Salud, Administración, Mercadotecnia, Negocios o carreras afines.
  • 2+ años de experiencia en ventas consultivas, desarrollo de negocios o gestión comercial dentro de la industria de dispositivos médicos, farmacéutica o del sector salud.
  • Experiencia en licitaciones, negociación, gestión de cuentas clave y desarrollo de oportunidades comerciales.
  • Conocimiento de CRM y herramientas de gestión de oportunidades, preferentemente Salesforce.
  • Habilidad para desarrollar propuestas de valor, business cases y estrategias comerciales.
  • Inglés intermedio-avanzado.
  • Disponibilidad para viajar frecuentemente dentro de la región norte de México.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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About Baxter

No matter your role at Baxter, your talent, skills, and time has a direct impact on people's lives. Since 1931, we have been at the forefront of innovation by bringing smarter, more personalized care to patients around the world. Now, we're more determined than ever to make a lasting impact as we are redefining healthcare delivery across the care journey. Our Mission to Save and Sustain Lives motivates us as we create a culture in which each of us can succeed. This is where you belong.

See all jobs at Baxter →

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