About this Social Media Specialist, Smeal College of Business role at Penn State University
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
Penn State Smeal College of Business is seeking a Marketing and Communications Specialist to plan and implement the college's social media strategy and monitor activities to advance the brand, support enrollment growth, and strengthen stakeholder relationships. This position also works with the college's Business Career Center to promote their services and engage with hiring managers and recruiters.
The successful candidate will be responsible for the following:
Develops and maintains an integrated content calendar for all social media and other college channels in alignment with a college-wide digital communication strategy and plan.
Collaborates with other members of the Marketing and Strategic Communications team to develop social media campaigns to increase engagement and followers while supporting the college brand and program goals.
Produces and publishes social media content for all college channels in collaboration with the Marketing and Strategic Communications team and other college staff members.
Develops standard reports on social media activity and integrates performance data with college marketing and communication dashboards.
Regularly monitors, analyzes, and reports on Penn State Smeal's social media sentiment and online reputation and advises Marketing and Strategic Communications department leadership and staff regarding response opportunities and needs and other interventions as appropriate.
Stays abreast of emerging social media trends, best practices in social media management and engagement, and the latest technology solutions for optimizing effectiveness.
Partners with the Smeal Business Career Center to engage recruiters, hiring managers, and students through targeted marketing and communication support.
Position Location: This position is a hybrid eligible position - weekly on-site presence required in University Park, PA with attendance at college events as necessary.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree 1+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $49,188.00 - $71,340.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
