About this Social Media Specialist role at Seneca Gaming Corporation
The Social Media Specialist acts as a key liaison between Seneca Resorts & Casinos and all of the social media touch points, including but not limited to, Facebook, Twitter, LinkedIn, YouTube, and Instagram, A large portion of this role requires an active presence at all Seneca Gaming Corporation properties to capture live coverage of promotions, entertainment, and events for real-time audience engagement. This self-motivating position requires incumbents to research, coordinate, schedule and follow-up with various parties in order to successfully determine and meet project deadlines while ensuring that brand and quality standards are met in accordance with current best practices of social media communication. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives. In addition to handling social media marketing, this incumbent would also manage social media customer response to track and respond in a timely manner to all comments and questions that come in through each platform.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
1. Execute a comprehensive social media strategy that raises visibility, revenue and traffic across all Seneca properties, including strategies for channel selection, influencers and engagement, target audience follower acquisition and content development.
2. Recommend, execute and/or oversee the execution of all social media activities across platforms, including, but not limited to, Facebook, Twitter, Instagram, YouTube and LinkedIn.
3. Maintain posting schedule and cadence across all social media platforms.
4. Ideate and create content for SRC social media channels, including but not limited to:
a. Promotion, entertainment, and events live coverage
b. Reactive content based on trends, news, or guest interaction
c. Memes and trends aligned with brand voice
d. Sponsored and partnership content integration
e. Community-focused content highlighting guest experiences and local partnerships
5. Collaborate with and train content contributors and maintain cross-platform editorial calendars.
6. Analyze published content and translate anecdotal or qualitative data into social media content that elicits response or action among target audiences.
7. Analyze and report on campaign performance for impact and influence on pipeline/revenue generation.
8. Monitor, moderate and engage with audiences and handle social media customer response.
9. Help, organize and translate internal marketing goals across properties, divisions and events into a consistent and streamlined social media marketing plan.
10. Communicate with all property departments and internal clients as needed for all marketing/advertising needs.
11. Attend events as needed in order to push out content as it occurs for audience engagement.
12. Attend marketing and internal client meetings for all properties to report on work status and obtain input for future projects.
13. Work with key advertising department contacts to obtain information on necessary website updates from departments such as promotions, entertainment, food & beverage, slots/table games and any other website areas in need of updating.
14. Maintain department and administrative records and files of jobs and campaigns.
15. Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.
16. Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
17. Must complete all required SGC Training programs within nine (9) months from commencement of employment.
18. Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.
QUALIFICATIONS/REQUIREMENTS:
Education/Experience:
1. Must be 18 years of age or older upon employment.
2. High school diploma or its equivalency required.
3. Bachelor’s degree in Advertising, Marketing, Journalism, Communications, or other related field is required.
4. Two (2) years in a social media position for a brand, agency or media organization required.
5. Excellent written and verbal skills.
6. Knowledge of content creation across platforms.
7. Expert knowledge in social media best practices.
8. Experience managing multiple social media channels.
9. Experience with Adobe Photoshop and Premiere Pro preferred
10. High level procedural and organizational skills.
11. Familiarity with online moderating or has served as an online moderator.
12. Knowledge of online advertising, email marketing, interactive technologies, and website development and experiences.
13. Proven writing/journalistic and proofreading skills; some editorial experience helpful.
14. Ability to use Microsoft Office products such as Outlook, Word, Excel, and PowerPoint, as well as other associated desktop publishing software or similar software expertise, with ability to work remotely using laptop.
15. Must possess and maintain a valid driver’s license and be able to substantiate a safe driving record within the parameters acceptable to our liability insurance carrier.
Language Skills and Reasoning Ability:
1. Must be extremely detail oriented and possess excellent verbal and written communication skills.
2. Must possess exceptional multi-tasking capabilities.
3. Ability to write routine correspondence and to speak effectively to the public, employees and customers.
4. Ability to define problems, collect data, establish facts and draw valid conclusions.
5. Must have the ability to deal effectively and interact well with the customers and employees.
6. Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.
Physical Requirements and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.
1. Adequate manual dexterity to operate office equipment.
2. Light lifting.
3. Occasional travel.
4. Must be able to effectively understand and communicate to candidates and employees.
5. Must be able to stand, walk, and move through all areas of the casino.
6. Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.
Salary Starting Rate:
$49,069.41Compensation is negotiable based on experience and education.
Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.
