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About this Social Media Manager/Content (Football) role at Wasserman

Wasserman · Onsite · USA-CA - Los Angeles HQ

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.


Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.


JOB OVERVIEW:

We’re looking for an ambitious and driven Social Media Manager to lead strategy and storytelling for @the.team.nfl, THE·TEAM’s dedicated Football social platform. This role will oversee social content highlighting THE·TEAM’s football ecosystem across high school, college and the NFL, including our talent representation, NIL, marketing, partnerships and cross-disciplinary work across sports and entertainment.


If you’re passionate about the intersection of American football, athletes and culture, this is a strong opportunity to make an impact.


A key focus of this role will be managing and evolving content approaches across player moments, signings, NIL, gamedays, the NFL Draft, free agency, partnerships and other major moments across the football calendar.


THE·TEAM works in a fast-paced environment, so the ideal candidate will be able to hit the ground running, thrive in a demanding and often reactive sports environment and work brilliantly in a team environment, while being equally comfortable working independently.


WHAT YOU’LL DO:

  • Lead social strategy and content planning for @the.team.nfl, with clear channel roles, content pillars and a repeatable testing framework across Instagram and potential emerging platforms.
  • Tell the broader story of THE·TEAM’s football ecosystem across high school, college and the NFL.
  • Proactively develop and execute content calendars aligned with player moments, partnerships and business priorities.
  • Translate athlete stories, client wins, cultural moments and brand initiatives into engaging, social-first storytelling.
  • Manage content building, copywriting, post publishing, community engagement and performance tracking.
  • Develop and scale content around key American football moments including signings, NIL announcements, gamedays, the NFL Draft, free agency, training camp, the regular season, playoffs and the Super Bowl.
  • Work closely with THE·TEAM’s football talent representation teams to understand individual player journeys, emerging talent, business priorities and opportunities for storytelling.
  • Work closely with the global communications department to execute and uphold THE·TEAM’s overall marketing and communications strategy.
  • Collaborate with Creative to produce high-impact, social-first content across formats including graphics, short-form video, carousels and real-time content.
  • Build creative and editorial frameworks to ensure content is culturally relevant, engaging and consistent with the account’s evolving visual identity.
  • Identify trends, moments and stories that can attract new audiences, showcase our talent and demonstrate THE·TEAM’s expertise within American football.
  • Balance client expectations and stakeholder needs with overarching brand goals, direction and guidelines.
  • Travel onsite for key moments in the football calendar to create compelling content born out of integration with events, teams and clients.

WHAT WE’RE LOOKING FOR:

  • 2+ years of agency-side or brand experience developing social media creative, editing copy and engaging with an audience.
  • A Bachelor’s Degree in Marketing, Communications or a related field.
  • Strong organizational and project management skills, with experience using tools like Asana or similar platforms to manage workflows and deadlines.
  • Familiarity with native Instagram/LinkedIn Insights and CMS tools like Sprinklr.
  • Extensive knowledge of social media best practices and emerging trends.
  • Ability to manage and prioritize multiple projects in a fast-paced environment.
  • Strong relationship-management skills, internally and with clients.
  • High standard of excellence, with the flexibility to work nontraditional hours when needed and anticipate challenges with thoughtful communication.
  • Flawless spelling and grammar.
  • Video capture, editing, production and on-camera abilities using tools such as CapCut, Edits and Premiere Pro.
  • Strong awareness of cultural trends across sports, music and entertainment.
  • Proficiency in Google Suite, Keynote, Slack and Box.
  • An insatiable passion for and extensive knowledge of American football, including the NFL, college football, NIL and the broader football landscape.

Base salary range: $71K–$82K, plus bonus potential if applicable for the role. Actual base salary is dependent on several factors including, but not limited to, market dynamics, location and region, experience, specialized skills or training, education, level of responsibility, budgetary considerations and tenure at the company for current employees. The salary range listed is just one component of the total compensation package for employees.

Compensation decisions are dependent on the circumstances of each role.


What We Offer:

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.   
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. 
  • Parental Leave: We provide paid parental leave to support your family during important life events.  
  • Retirement Plan: 401k plan including contribution matching.  
  • Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.  
  • Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more 
  • Commuter Benefits: Access support for travel and commuting needs, where available 

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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About Wasserman

THE·TEAM is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us. More than 20 years into our evolution, we continue to expand our global reach and capabilities to serve clients across sports, music and entertainment. We are committed to making a meaningful impact across key areas of inclusion, community service and sustainability — not only for our employees, but for clients and the industry at large. If this sounds like a place you'd like to work, let's talk!

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