About this Social Media Manager role at VML
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Who We're Looking For:
We are looking for an experienced Social Media Manager to join our team. In this role, you will be responsible for the day-to-day management, operations, and growth of our brand’s social media channels. You will lead channel strategy execution, publishing workflows, community engagement, and performance reporting, ensuring our social presence is optimized, proactive, and aligned with client business objectives.
What You'll Do:
Channel Management & Publishing Operations
- Own and manage the end-to-end social media publishing calendar across all active channels (Meta, TikTok, LinkedIn, X, etc.).
- Oversee publishing workflows, scheduling, tagging, and link tracking to ensure flawless and timely execution.
- Maintain channel health and optimization, staying ahead of platform algorithm updates, new feature rollouts, and industry best practices.
Community Management & Brand Reputation
- Lead community management and moderation strategies, fostering positive community sentiment and high engagement.
- Monitor brand mentions, direct messages, and comments; establish response protocols and manage real-time issue escalation.
- Conduct social listening to identify trending topics, conversation opportunities, and competitor movements.
Analytics, Reporting & Insights
- Track, analyze, and report on organic social KPIs (reach, engagement rate, follower growth, sentiment, traffic attribution).
- Prepare and present weekly, monthly, and post-campaign performance reports to clients, translating data into actionable strategic recommendations..
Client & Cross-Functional Collaboration
- Serve as the main social media operational lead in client-facing status, planning, and quarterly review meetings.
- Translate client briefs into actionable briefs for creative teams, copywriters, and designers, ensuring all deliverables match platform-specific requirements.
What You'll Need:
- Minimum of 4 years of experience in social media management, in an agency context.
- Fluency in Portuguese and English (oral and written).
- Excellent organization and autonomy.
- Mastery of Meta (Facebook, Instagram) and TikTok tools.
- Client management skills and effective communication.
- Creativity and strong visual culture
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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