About this Social Media Manager role at Sweatpals
About Sweatpals
At Sweatpals, our mission is to help people build real connection through movement — and empower the next generation of fitness entrepreneurs.
Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.
We believe working out should be joyful, social, and inclusive — not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.
Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business — from ticketing and RSVPs to class packs and memberships.
The Role
We're hiring a Social Media Manager to define how Sweatpals shows up online. You'll create the brand voice across every Sweatpals channel, own our Instagram and TikTok strategy end to end, and build an organic presence that people actually want to follow.
This is a builder role. You'll write the playbook, make the content, read the data and iterate fast. You'll report to the VP of Marketing and work closely with marketing strategy, product, community and our host partners.
What You’ll Own
Brand Voice
Create and document the Sweatpals brand voice across all social channels, including Sweatpals (consumers, or “pals”) and Sweatpals for Hosts.
Define how that voice flexes by audience: energetic and community-first for pals, practical and growth-focused for hosts.
Build a social style guide (tone, visual direction, formats, do's and don'ts) that the wider team and creators can use.
Content Strategy: Instagram + TikTok
Own the social media content strategy across Instagram and TikTok, from content pillars and calendar to publishing and reporting.
Concept, script, shoot and edit short-form video, reels, carousels and stories, often on a phone and on a tight turnaround.
Spot trends, sounds and formats early and turn them into on-brand content within hours, not weeks.
Repurpose community moments, host stories and event footage into a steady content engine.
TikTok Persona + Organic Growth
Build a distinct TikTok persona for Sweatpals that drives organic engagement, follower growth and shares.
Test hooks, formats and series; double down on what works and cut what doesn't.
Show up in the comments and duets: respond, engage and make the brand feel human.
Campaigns + Partnerships
Partner with the marketing strategy team to bring larger, holistic brand campaigns to life on social.
Translate campaign concepts into platform-native social executions and rollout plans.
Collaborate with hosts, creators and fitness communities on co-created content and UGC.
Community and measurement
Manage day-to-day community engagement across channels, flagging feedback and insights to product and marketing.
Track performance (reach, engagement rate, follower growth, shares, saves, app installs from social) and share regular reports with clear next steps.
Who You Are
Must Have
3–5+ years managing social for a consumer brand, app or creator-led business.
A portfolio showing organic growth you drove on TikTok and Instagram, with numbers.
Hands-on short-form video skills: you can concept, film and edit (CapCut, Premiere or similar).
A sharp writing voice and proof you've built or evolved a brand voice before.
Comfort with analytics: you use data to decide what to make next.
You move fast, work independently and are comfortable being on camera or directing creators.
Nice to have
A personal connection to fitness, movement, sport or community events.
Experience marketing to two audiences at once (e.g., consumers and creators, or a marketplace).
Experience at an early-stage startup.
Creator or influencer partnership experience.
Why Join Sweatpals
At Sweatpals, you’ll do more than build our social presence, voice and playbook — you’ll shape the future of how fitness communities grow. If you’re motivated by ownership, complexity, and meaningful impact, this is a place where your work will truly matter. We move fast, think creatively, and operate with high trust and high expectations.
You’ll thrive here if you:
Want to build the brand's social presence from the ground up, with real ownership.
Take pride in clear thinking, strong execution, and measurable outcomes
Are energized by smart, motivated teammates who move fast and bring their best every day
Care about helping people connect, feel seen, and live healthier lives
We’re still early — which means your work will have outsized impact on the company, the product, and the lives of Pals and Hosts in our community. If you’re excited by challenge, autonomy, and a mission with heart, you’ll feel at home here.
