Jobs Companies Lloyds Banking Group SME Area Director (Midlands & East)

About this SME Area Director (Midlands & East) role at Lloyds Banking Group

Lloyds Banking Group · Hybrid · Birmingham

End Date

Tuesday 29 September 2026

Salary Range

£0 - £0

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working

Job Description Summary

We're passionate about looking after our customers. Are you?

We have a rare opportunity to lead the hard-working and successful Midlands & East, SME Trading Sectors Team!

Job Description

JOB TITLE: SME Area Director (Midlands & East)

SALARY: Competitive- will be discussed at interview stage

LOCATION(S): Birmingham (Midlands & East)

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least 1 day per week, or 20% of our time, at one of our office sites, at least 1 day per week, or 20% of your time with clients and the remaining 60% of your week can be spent working from home. As this is a senior leadership role, we'd expect you to manage your diary to suit business needs.


About this Opportunity:


You'll be expected to build powerful networks to support the team to bring the whole bank to customers and will mentor, develop and support your team to be the most capable and effective they can be for our clients. You'll have a key external focus too, being a positive high-profile ambassador for the Group in the local market.

Our Relationship Management division has a rich heritage of supporting businesses and the economic prosperity of the nation, passionate about businesses and those with strong links across the city. We provide customers with the support they need to help them grow, handle risk, and improve efficiency, and we continue to invest in our relationship teams and deepen our product expertise to deliver a first-class service.


What you’ll be doing:

  • Contribute, as a board member of Midlands & East of England SME Leadership Team, to the strategic leadership and planning of the Sector in partnership with other senior colleagues under the overall direction of the Regional Director.

  • Through inspiring leadership and promotion of Equal Opportunities, motivate, develop, mentor and appraise team members, so that individual and collective performance delivers stretching business goals.

  • Develop the capability of the Relationship team and utilise specialist knowledge to support them in all aspects of their work, specifically developing their own local business plans and run their client portfolio to ensure full adherence with all policy and compliance requirements.

  • Provide oversight to developing, structuring, and assessing client proposals to meet customer requirements and find opportunities to further develop income, guiding, recommending, and supporting implementation of the appropriate solutions.

  • Regularly evaluate the team’s performance against business objectives, including the supervision of regulated products (where the role requires), recognising individual / team achievement and taking corrective action where appropriate.

  • Provide the appropriate support to the relationship management of clients and key business introducers in and across client segments, ensuring effective response to their business needs through all the available offers. Regularly interacting with complex clients at MDs, FDs and Boards of Director level.

  • Promote the bank’s image as a key figurehead in the local community and the Midlands & East of England marketplace with a range of partners including influential, high value clients and city professionals to support development of new business opportunities.

Why join us?

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for?

  • Proven SME or commercial banking leader, with accountability for a significant client portfolio and team performance.

  • Strong track record of managing and growing a mature client book, with responsibility for income generation and balance sheet performance.

  • Experience leading Relationship Director and Relationship Manager teams, driving consistent performance outcomes.

  • Demonstrated experience managing senior client relationships, influencing effectively at senior leader level.

  • Expertise in credit, risk and trading, including oversight of complex client structures and proposals.

  • Strong understanding of operating within a regulated environment, with a focus on governance and risk management.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.


This is a place for you:


Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.


We also offer a wide-ranging benefits package, which includes:

  • A generous pension contribution of up to 15%

  • An annual performance-related bonus

  • Share schemes including free shares

  • Benefits you can adapt to your lifestyle, such as discounted shopping

  • 30 days’ holiday, with bank holidays on top

  • A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you’ll learn and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Ready to apply to Lloyds Banking Group?
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About Lloyds Banking Group

With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers. Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.

See all jobs at Lloyds Banking Group →

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