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About this SEO Specialist role at Nawy Real Estate

Nawy Real Estate · Onsite · Cairo, Cairo Governorate, Egypt

SEO Content Quality & Optimization

  • Follow and help maintain SEO content guidelines and standards for English-language content
  • Ensure content follows SEO best practices across:
    • Search intent and topical relevance
    • Keyword targeting and semantic relevance
    • Internal linking
    • E-E-A-T
    • On-page SEO
    • Content structure and FAQs
    • Metadata
    • Entity optimization
    • AI-search visibility
  • Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content
  • Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards

AI Integration & Content Innovation

  • Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability
  • Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases
  • Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues

Performance & Analytics

  • Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms
  • Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement
  • Identify content performance trends and translate insights into actionable optimization opportunities
  • Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data
  • Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement

Requirements

  • 2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO
  • Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO
  • Strong analytical and problem-solving skills
  • Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms
  • Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses
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About Nawy Real Estate

Nawy is an end to end platform providing a seamless experience for prospective buyers, sellers and investors in the real estate space.

We are a tech-based information and services hub with multiple arms that tackle every step of our clients journey from searching for a home, to buying, selling, consulting and/or investing in properties on a fully immersive digitized platform.

As a prop-tech property startup, we provide various services through our website and mobile application to our customers including brokerage and property financing services.

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