About this Senior Team Lead Offline Media role at Emma Sleep
We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.
It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.
Ready to awaken your best with us?
About the Role
The Senior Team Lead Offline Media leads one of Emma's most important performance-marketing channels: TV, with a media budget above €30M a year. You own both sides of it, a large, established linear TV operation that still has room to grow, and DTV, a channel we're building the strategy for almost from scratch.
This is a performance role first. Unlike the way offline media is often run, TV at Emma isn't measured on reach and engagement alone: you'll be judged on investment efficiency, revenue, and ROAS; and you'll need the analytical fluency to defend recommendations.
You'll lead a team of three to four based in Lisbon, and work closely with E-commerce and Brand & Communications, alongside our external TV agency partners, to keep the channel performing and to bring the DTV strategy to life.
What you'll do:
1. Channel Growth & Performance
- Own the linear TV channel's investment level, net revenue, and ROAS
- Continuously improve and automate our linear TV strategy and booking engine
- Track performance across placements and diagnose underperformance with the data available, even when it's incomplete
- Create and refine Emma's DTV strategy, largely from the ground up
- Execute against that strategy and grow the channel over time
- Bring a builder's mindset. There's no existing playbook to inherit here
- Lead and develop a team of three to four, based in Lisbon
- Establish yourself quickly as the lead for offline media, both within the team and across the wider organization
- Manage relationships with senior internal stakeholders and external TV agency partners
- Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications
- Work with E-commerce to keep offline media aligned with the broader marketing strategy
- Represent offline media in wider marketing planning and reporting
2. Build the DTV Channel
3. Team & Stakeholder Leadership
4. Cross-Team Collaboration
Who we are looking for:
What we offer:
Become an Emmie
We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.
We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.
