About this Senior Specialist, Retail Deposit Portfolio & Channel Management role at RHB Bank
RHB Bank · Onsite · Kuala Lumpur
- Working closely with digital team to develop and execute performance-driven CASA & FD acquisition strategies
- Work closely with product, UX/UI, and tech teams to enhance app flows, landing pages, and onboarding processes
- Map customer journeys and identify drop-off points, friction, and opportunities for improvement
- Enhance and develop innovative processes and ideas (digital) directly related to deposit activities to match the market developments and customer needs
- Portfolio management for all retail deposit & remittance related products, to execute overall product strategy and promotions including products upselling and cross selling strategy
- Develop & enhance retail Conventional and Islamic scheme deposit products from end-to-end to align with the product segment strategy; from ideation, market research, testing or survey, review as well as handling management & regulatory approvals
- Develop and execute marketing communication plans, acquisition campaigns and promotional strategy along with product positioning
- Work with various stakeholders throughout the product and process development stages.
- Benchmark bank's products, services, fees and charges with our competitors by conducting product research and industry analysis on regular basis
- Review and assess the product information page, terms and conditions to ensure consistency across all the channels
- Coordinate and provide support on related matters/enquiries to ensure adequate service level to customers
- Ensure all the initiative/system/processes are in compliance to regulation requirements and guidelines
- Possess good analytical skills to design reports and dashboards and ensure data quality in deliverables to relevant channel users.
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