About this Senior Social Media & Community Manager role at Sonatus
At Sonatus, we’re driving the transformation to AI-enabled software-defined vehicles. Traditional automotive software methods can’t keep pace with consumer expectations shaped by the mobile industry—where features evolve rapidly, update seamlessly, and improve continuously. That’s why leading OEMs trust Sonatus to accelerate this shift. Our technology is already in production across more than 9 million vehicles on the road today and rapidly expanding.
Headquartered in Sunnyvale, CA, with 250+ employees worldwide, Sonatus combines the agility of a fast-growing company with the scale and impact of an established partner. Backed by strong funding and proven by global deployment, we’re solving some of the most interesting and complex challenges in the industry. Join us and help redefine what’s possible as we shape the future of mobility.
The Opportunity:
We are seeking a strategic, highly creative, and execution-oriented Senior Social Media & Community Manager to lead our social media brand presence and cultivate our online communities. In this role, you will serve as an external voice of Sonatus across our primary channels (LinkedIn, YouTube) and various secondary platforms (Threads, Reddit, X, Instagram). You will partner with the leadership team, PR, and Demand Gen to turn social engagement into measurable awareness, follower growth, and high-quality leads from target passenger and commercial vehicle OEMs and Tier 1s.
Responsibilities:
- Management of Branded Social Media Channels: Create and implement comprehensive social media plans that align with business goals. Generate, edit, and publish daily content (text, image, video) that appeals to the target audience. You will refine voice & tone guidelines, refine channel-specific social media strategies, and provide trendspotting and creative recommendations.
- Community Management: Lead proactive social listening and community management. Review content on social media channels to identify opportunities for engagement. Draft and publish comments/replies. Provide reporting on activity and results.
- Employee Advocacy: Manage our Employee Advocacy Program. Serve as the platform administrator, publishing shareable posts, onboarding new employees, managing user permissions, and gamifying the experience to encourage participation. Increase employee sharing rates, amplify our brand reach, and drive social selling among our sales and leadership teams.
- Executive Social Management: Oversee executive social presence by developing tailored content strategies for key Sonatus leaders. You will collaborate with executives to capture their unique voice and industry perspective, draft strategic thought-leadership posts, monitor engagement on their profiles, and proactively suggest relevant industry topics or news for them to comment on or share.
- Lead Generation & Operations: Utilize CRM and analytics tools to track campaign performance and ensure social efforts are driving measurable KPIs.
Requirements:
- 5+ years of experience in B2B social media and online community management.
- Experience working with enterprise software content and clients.
- Demonstrated ability to stay current with social and video trends and translate them into content that aligns with business goals.
- Hands-on experience with social media management and marketing automation tools.
- Proficiency in visual design tools to independently create engaging, polished graphics as needed.
- Exceptional copywriting skills, with the ability to adopt a given speaker’s unique voice and distill complex technical concepts into engaging social content.
Preferred Qualifications:
- Experience within automotive tech, vehicle manufacturers, or Tier-1 suppliers.
- Expertise in leveraging social media algorithms, especially LinkedIn and YouTube, for B2B brand growth and lead generation.
- Hands-on experience with HubSpot, project management tools, and EveryoneSocial (or similar employee advocacy platforms).
- Experience working with Canva, Adobe Creative Cloud tools, or similar graphic design software
Sunnyvale HQ Benefits & Perks Offered:
- Health care plan (Medical, Dental & Vision)
- Flexible and Dependent Care Expense program
- Retirement plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited paid time off per year, 14+ paid holidays
- Hybrid office work arrangement
- Complimentary lunches, snacks, and beverages during on-site working days
- Wellness benefit allowance
- Phone & Internet reimbursement
- Computer Accessory Allowance
The posted salary range is a general guideline and represents a good faith estimate of what Sonatus ("Company") could reasonably expect to pay for a base salary for this position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, geographic location and external market pay for comparable jobs. The Company reserves the right to modify this range in the future, as needed, as market conditions change.
