Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Most owners first come across us while scrolling, and we want that first impression to be one they remember, not an ad they skip.

As Senior Social Marketing Manager, you'll own Evolve on social, both paid and organic. Meta is the foundation - you'll run it hands-on against a cost per qualified lead and keep it efficient. From there, you'll take us somewhere we haven't been: Reddit, ChatGPT, TikTok, LinkedIn, podcasts and creators. We want someone who follows creative trends closely, tests new ideas quickly, and is honest about which ones worked.

This is a senior individual-contributor role on a small, flat, high-ownership team. You'll lead through ideas and evidence rather than headcount.

The team

Growth owns Evolve's owner-acquisition funnel, from first impression through qualified lead and signup, and all of our marketing. This role owns social and works most closely with our search marketer, our creative designer and our content team. It's a small team by design, which means less process, more surface area, and a direct line from your work to the company's number.

What you’ll do

• Paid Social That Performs
• Run Meta yourself — campaign structure, budgets, pacing and creative testing — against monthly qualified-lead and cost-per-qualified-lead goals.
• Treat creative as your main lever: turn a new idea into several ad variants fast, read the results yourself, and scale what works.
• Own the social inputs to the monthly marketing forecast, and re-plan in-month when delivery moves.
• New Channels & Audiences
• Launch Reddit, ChatGPT, TikTok, LinkedIn and podcast advertising from zero, each with a plan up front for what it'll spend, the signal we expect and when we'd stop.
• Find owner audiences we don't reach today, from first-time hosts to people with a second home and a full-time job.
• Build a creator and owner-story program, so real owners and hosts tell our story in their own words.
• Organic Social & Brand
• Own Evolve's organic social channels — what we post, how we sound, and how we show up in the communities where owners talk.
• Spot creative and cultural trends early, and decide quickly which ones are worth acting on for Evolve.
• Bring the idea and the brief to our creative designer and content team, and work with them on making it.
• Measurement
• Show what brand work is doing even when it isn't producing leads that week, using branded search, lift studies and holdouts.
• Report results plainly, including the tests that didn't work and what we learned from them.

What makes you a great fit

•  6+ years in social or performance marketing, with hands-on ownership of paid social campaigns
• You've managed significant paid social spend against a cost-per-lead, CPA or CAC goal, and you work in Meta Ads Manager directly rather than through an agency
• You've built something on social from nothing — an account, a channel, a creator program or a podcast — and can show us how it grew
• Strong creative instincts — you can tell a good hook from a weak one, write a brief a designer or creator can run with, and know what a Reddit or TikTok needs that a LinkedIn post doesn't
• You test ideas quickly and in a structured way, and you drop the ones that don't work without getting attached to them
• You read the data yourself — platform reporting, a product analytics tool, ideally some SQL — and make calls without waiting on an analyst
• AI-native working style — you already use tools like Claude for creative iteration, analysis, and reporting; this is a baseline here, not a differentiator
• Nice to have: TikTok or LinkedIn ads experience, podcast or creator partnerships, a marketplace or two-sided business, or a background in real estate or short-term rentals

Compensation

For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $150,000–$180,000.