About this Senior Product Marketing Manager - Plaque role at Heartflow
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.
As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team.
Job Responsibilities:
- Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
- Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
- Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
- Collaborate across Marketing to ensure a cohesive marketing plan.
- Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
- Collaborate with Sales Training to build content for continued education of the salesforce.
- Collaborate with Medical Affairs to build thought leadership content.
- Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
- Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.
Skills Needed:
- Proven ability to establish/set marketing strategy and drive execution.
- Critical and analytical thinking to solve business challenges.
- Self-motivated, flexible, and entrepreneurial
- Excellent presentation, written, and verbal communication skills.
- Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
Educational Requirements & Work Experience:
- Bachelor's Degree in a related field, preferably business or science.
- Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.
- Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
- Experience within a start-up environment is preferred.
- Experience in cardiology preferred
- Field sales or field marketing experience preferred
- Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
- Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.
- Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.
- Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.
This position has an estimated base salary of $165,000 - $200,000 and bonus. #LI-Hybrid
